DEVRY MKTG 522 Week 2 Course Project Marketing Plan .pdf
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DEVRY MKTG 522 Week 2 Course Project
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Course Project - Marketing Plan Submission #1
This week, your first draft of the Marketing Plan is due for review and feedback. For
complete details, click on the Marketing Plan tab in Course Home and download the
Marketing Plan Guide in Doc Sharing.
In the first draft of your Marketing Plan, you will be providing your first draft, which
includes Section 2.0 in your Marketing Plan. Please remember to go back and revise
these sections based upon the grading feedback, the readings, lectures, and
discussions throughout the course.
2.0 Situation Analysis
2.1 Market Summary
2.2 SWOT Analysis
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues