Tech Profile Jan June 2017.pdf


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IN 1949, KIHACHIRO ONITSUKA
CREATED THE FIRST ASICS
SHOE IN HIS LIVING ROOM
IN KOBE JAPAN, UNDER THE
ONITSUKA TIGER NAME.

SINCE THEN, ASICS HAS PRIDED
ITSELF ON BUILDING THE FINEST
HIGH PERFORMANCE PRODUCTS
FOR THE SERIOUS ATHLETE.
In 1977, the Onitsuka Co. Ltd. (Tiger as it was better
known) became ASICS. The name, an acronym,
derives from ‘Anima Sana In Corpore Sano’ a Latin
phrase expressing the ancient ideal of ‘A sound
mind in a sound body’. This concept is central
to our role as a manufacturer of sporting goods
and researcher in the field of sports and fitness.
We continue to grow stronger as a global
brand,
and
strengthen
our
leadership
position in quality athletic footwear, apparel,
accessories,
and
customer
service.
We want to thank our retail accounts who have had
the vision to grow in partnership with us. To nurture,
foster and grow their ASICS business in order to
provide ultimate, satisfying and superior product
solutions for their and our loyal consumers.
We look forward to continuing our strong
relationships with both retailers and consumers
for a prosperous 2017 and beyond.