ChristinaAntoResumepdf .pdf

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C H R IS T IN A A N T O
CONTENT MARKETING SPECIALIST
(416) 999-1194 – christina.anto1@gmail.com – portfolio at www.christinaanto.com

Developer of content marketing strategies and cohesive branding. Thoughtful, experienced, and meticulous content
creator for both B2B and B2C audiences. Knowledgeable in SEO strategies and implementation, as well as CRM and
Google Analytics measurement. I'm all about the content trifecta: specific, valuable, and interesting. I'm an Internetobsessed, people-first restaurant veteran – and a great fit for TouchBistro.

RELEVENT

HEAD OF CONTENT STRATEGY AND LEAD WRITER

EXPERI EN CE

Started as a per-piece writer, promoted to Social Media Manager (2015) and
then to Head of Content Strategy (2016). I manage the lifecycle of all of our
content – audience analysis, research, development, writing, editing, and
analytics/measurement.

Arke Market ing
2015 – present

Manager and editor of our small social media team. I measure and generate
reports, guide and develop the skills of our Social Media Manager, and act as
head of all social projects.
Ryerson Unive rs ity
2014 – 2015

SOCIAL MEDIA COORDINATOR
Created and sourced all social media content. Promoted events, created
graphics, took photos, answered all interactions on Facebook and Twitter. Livetweeted frequent event sessions.
I focused on increasing engagement from followers with promotions and event
information. At the end of my tenure our followers had increased by 500%, and I
was regularly receiving and answering follower questions.

OTHER

SERVER

EXPERI EN CE

Restaurants are probably the best place to learn valuable life skills. From time
management, team cooperation, and customer care to juggling a million things
under pressure, serving has made me a better employee and a better person.

Mi ll St. Beer Hal l
2016 – present

Amste rdam Br ewHouse S E R V E R
2015 - 2016
I understand TouchBistro's core audience better than the average content
strategist because of my on-the-ground experience. Time and ease-of-use are
just as important as cost. The restaurant life isn't easy, but I can convince a
potential client that TouchBistro makes it easier.
EDUCATION

BACHELOR OF ARTS: ENGLISH

Ryerson Unive rs ity
B.A. 2015

3.6 GPA while working two jobs. Top marks in Logic, all English classes,
Advanced French, and Ethics. Not so much for Organic Chem.


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