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MKT 571 Week 4 Quiz NEW 100 Correct .pdf


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MKT 571 Week 4 Quiz NEW - 100% Correct

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MKT 571 Week 4 Quiz NEW - 100% Correct

1.) Which marketing system is another channel development in which two or more companies put together
resources to exploit an emerging market opportunity?
Strategic marketing system
Vertical marketing system
Horizontal marketing system
Conventional marketing system

2.) What is the practice that allows companies to maximize their market share by believing a higher sales
volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
Market-penetration pricing
Sensitive pricing
Target pricing
Market skimming

3.) Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in
the store?
Side pull strategy
Push strategy
Pull strategy
Downward strategy

4.) What type of deal takes place when the seller receives some percentage of the payment in cash and the
rest in products?
Barter
Offset
Free trade
Compensation deal

5.) What takes place when dealers purchase some or all of a product line?
Part-line forcing
Half-line forcing
Forcing by brand
Full-line forcing

6.) Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to
persuade consumers?
Pull strategy
Downward strategy
Upward strategy
Push strategy

7.) What type of distribution places the goods or services in as many outlets as possible?
Selective distribution
Exclusive distribution
Marketing distribution
Intensive distribution

8.) When the number of intermediaries are severely limited, this means an
strategic distribution
marketing distribution
inclusive distribution
exclusive distribution

9.) When companies estimate the demand and costs associated with alternative prices, they will choose the
price that produces
break-even current profit
negative current profit
maximum current profit
lowest current profit

10.) What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?
Rectangular marketing system
Conventional marketing system
Horizontal marketing system
Vertical marketing system

11.) What form describes a buyer and seller directly exchanging goods with no money and no third party
involved?

Sale
Offset
Auction
Barter

12.) What mode of entry is it when local and foreign investors share ownership and control?
Direct investment
Sole proprietor
Foreign investment
Joint venture

13.) When a seller agrees to accept partial payment of products manufactured with the supplied equipment it
is called
buyback arrangement
free trade agreements
price adaptation
trade agreements

14.) What is a simple way to engage in international marketing?
Cultural attainment
Licensing
Travel abroad
Communications

15.) What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified
system?
Triangular marketing system

Horizontal marketing system
Rectangular marketing system
Vertical marketing system

16.) Which companies have launched a website without any previous existence as a firm?
Brick-and-click
Employee-centered companies
Customer-centered companies
Pure-click companies

17.) Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen
competition substantially?
Tying agreements
Marketing agreements
Promising agreements
Loosening agreements

18.) Companies are pursuing which objective when they start with prices high and slowly drop them over
time?
Market tactics
Market pricing
Focusing on market share
Market skimming

19.) Which type of distribution relies on some intermediaries willing to carry a particular product?
Planned distribution
Marketing distribution

Strategic distribution
Selective distribution

20.) What type of system does a firm employ to decide about the most critical decisions management faces?
Pulling system
Marketing channel system
Pushing system
Advertising strategic system

21.) What is an ultimate form of foreign involvement?
Direct ownership
Direct investment
Foreign trade
Foreign investment


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