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UOP MKT 438 Week 1 Individual Assignment De .pdf


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MKT 438 Week 1 Individual Assignment Defining Public Relation Paper
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MKT 438 Week 1 Individual Assignment Defining Public Relation Paper
Resources: University Library, Internet
Write a 700- to 1,050-word paper in which you define PR. Include in your paper:
Explain your personal definition of PR and definitions from three different sources, such as the Public
Relations Society of America, textbooks, and so forth.
Compare and contrast these definitions in your paper. Explain why you think there are so many different
definitions of PR.
Prepare to discuss this assignment in class.
Format your paper consistent with APA guidelines.


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