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UOP MKT 438 Week 3 Team .pdf


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MKT 438 Week 3 Team Assignment Public Relations Campaign
Strategy Paper

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MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper
Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you
recommend strategies to build media relations and generate publicity for the organization selected in
Learning Team Meeting One. Address the following in your Strategy Paper:
• List objectives for the PR Campaign.
• Identify the organization’s publics.
• Identify the risks in the strategy.
• Write a media release and create a media distribution list for themedia release.
• Develop a tactical plan utilizing at least five of the following PR tools:
o Event planning
o Open house
o Press conference
o Community event
o Sponsorship
o Corporate newsletter—internal or external
o Direct mail
o Internet or intranet
o Promotional items

o Promotions—sweepstakes
o Spokesperson
• Evaluate the business implications of your PR Campaign.
Format your paper consistent with APA guidelines.


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