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UOP MKT 438 Week 5 Team .pdf

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MKT 438 Week 5 Team Assignment Final Paper and Presentation

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MKT 438 Week 5 Team Assignment Final Paper and Presentation
Resources: University Library, Internet Prepare 15 to 17 Microsoft® PowerPoint® slides with speaker
notes illustrating the strategy and tactics of your PR Campaign.
Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team
Assignments. Include the following elements in your PR Campaign:
• An executive summary
• An analysis of the relationship between the PR Campaign and marketing within the integrated marketing
communications program of the organization
• An analysis of the impact of ethical considerations
• An analysis of the impact of technology considerations
• Globalization considerations
• A crisis management plan
• A budget: Based on the Virtual Organization previously selected, allocate the resources using the annual
budget level as provided by faculty.
• Strategies to evaluate the effectiveness of the campaign
Format your paper and presentation consistent with APA guidelines.

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