Web Learning Resources FB Course Day 2 Simrin .pdf
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Facebook Basic
Advertising &
Management
23 & 24 March 2017
Trainer: Simrin
Please remember to mark
your attendance :)
Overall Course Outline
➔ Section 1: Facebook Advertising Basic
➔ Section 2: Setting up Facebook Account
➔ Section 3: Creating Advertising campaigns
➔ Section 4: Advertisements analysis
➔ Section 5: Tips Galore
Facebook Advertising & Management Training Course (Day 2)
Time
Description
Duration
09:00 -09:15
Recap Day 1
15 mins
Section 3: Creating Ads Campaign - Step by Step
09:15 - 09:45
Chapter 10: Types of Advertising Campaigns (Case Studies)
30 mins
09.45 - 10.45
Chapter 11: Facebook Ads Manager - Step by Step
60 mins
10.45 - 11.00
Break Time
15 mins
11.00 - 11.20
Chapter 12: Boost Post Advertising Campaign - FB Business Page
20 mins
11.20 - 11.40
Chapter 13: Promote Page Advertising Campaign - FB Business Page
20 mins
11.40 - 12.00
Chapter 14: Driving Traffic to your Website
20 mins
12.00 - 13.00
Lunch Break
60 mins
13.00 - 13.30
Chapter 15: Lead Generation Ads
30 mins
13.30 - 14.30
Chapter 16: Video View Ads
60 mins
14.30 - 15.30
Chapter 17: Retargeting Ads
60 mins
15.30 - 15.45
Break Time
15 mins
15.45 - 16.45
Chapter 18: Ads Manager - Facebook Tracking & Optimization
60 mins
16.45 - 17.00
Recap and Q&A Session
15 mins
Recap of Day 1 Learnings
Why should we use a Facebook Business page for our business vs using our
personal Facebook page?
What makes an appealing advertisement?
- High Quality, Relevant Content
- Clear CTA
- Value proposition
- WIIFM
One of the biggest factors in a successful ad?
The content itself.
Facebook is powerful because: Media, Data, Technology
Name 3 types of FB Ads
Share Some Ads!
Success Stories
Chapter 10: Types Of Facebook Advertising (With Ad Examples)
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