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Web Learning Resources FB Course Day 2 Simrin .pdf



Original filename: Web Learning Resources_FB Course_Day 2_Simrin.pdf
Title: Web Learning Resources_FB Course_Day 2_Simrin

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Facebook Basic
Advertising &
Management
23 & 24 March 2017
Trainer: Simrin

Please remember to mark
your attendance :)

Overall Course Outline
➔ Section 1: Facebook Advertising Basic
➔ Section 2: Setting up Facebook Account
➔ Section 3: Creating Advertising campaigns
➔ Section 4: Advertisements analysis
➔ Section 5: Tips Galore

Facebook Advertising & Management Training Course (Day 2)
Time

Description

Duration

09:00 -09:15

Recap Day 1

15 mins

Section 3: Creating Ads Campaign - Step by Step
09:15 - 09:45

Chapter 10: Types of Advertising Campaigns (Case Studies)

30 mins

09.45 - 10.45

Chapter 11: Facebook Ads Manager - Step by Step

60 mins

10.45 - 11.00

Break Time

15 mins

11.00 - 11.20

Chapter 12: Boost Post Advertising Campaign - FB Business Page

20 mins

11.20 - 11.40

Chapter 13: Promote Page Advertising Campaign - FB Business Page

20 mins

11.40 - 12.00

Chapter 14: Driving Traffic to your Website

20 mins

12.00 - 13.00

Lunch Break

60 mins

13.00 - 13.30

Chapter 15: Lead Generation Ads

30 mins

13.30 - 14.30

Chapter 16: Video View Ads

60 mins

14.30 - 15.30

Chapter 17: Retargeting Ads

60 mins

15.30 - 15.45

Break Time

15 mins

15.45 - 16.45

Chapter 18: Ads Manager - Facebook Tracking & Optimization

60 mins

16.45 - 17.00

Recap and Q&A Session

15 mins

Recap of Day 1 Learnings

Why should we use a Facebook Business page for our business vs using our
personal Facebook page?
What makes an appealing advertisement?
- High Quality, Relevant Content
- Clear CTA
- Value proposition
- WIIFM

One of the biggest factors in a successful ad?
The content itself.
Facebook is powerful because: Media, Data, Technology
Name 3 types of FB Ads

Share Some Ads!

Success Stories

Chapter 10: Types Of Facebook Advertising (With Ad Examples)


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