Evolve_Your_Local_SEO (Southern_Illinois_SEO.pdf)

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EVOLVE YOUR LOCAL SEO Local SEO is rapidly evolving. Google is serving more relevant and location based results to a growing mobile audience. Are you looking to improve your brands visibility across the web? Evolve Strategic Consulting, a conversion optimization agency, shares what is driving results for our partners. KEYWORD SELECTION NAP & CITATIONS What search phrases would your audience be using when searching for your product or service? Keyword selection can make or break your campaign. NAP (Name, Address and Phone number) consistency is an important foundational element to SEO. Citations are mentions of your business throughout the web and are a key component of Google and Bing ranking algorithms. SOCIAL MEDIA GOOGLE + Social media for local business is essentially a public conversation with your customers and prospective customers. Engage your followers, ask their opinions and let them connect with your brand. Be sure to claim your G+ business listing, complete your profile, and optimize your photos by geo tagging

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