Southern Illinois SEO .pdf
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Local SEO is rapidly evolving. Google is serving more relevant and
location based results to a growing mobile audience. Are you looking
to improve your brands visibility across the web? Evolve Strategic
Consulting, a conversion optimization agency, shares what is driving
results for our partners.
NAP & CITATIONS
What search phrases would your
audience be using when searching for
your product or service? Keyword
selection can make or break your
NAP (Name, Address and Phone
number) consistency is an important
foundational element to SEO.
Citations are mentions of your
business throughout the web and are
a key component of Google and Bing
Social media for local business is
essentially a public conversation with
your customers and prospective
customers. Engage your followers,
ask their opinions and let them
connect with your brand.
Be sure to claim your G+ business
listing, complete your profile, and
optimize your photos by geo tagging
them with your business address in
your G+ profile. Claim as many local
listings as possible for your business.
Create engaging and actionable
content that serves your audience.
What is your unique value
proposition? Create text, video and
image content around these topics.
You Tube is the second largest search
engine in the world. Video marketing
is particularly effective in local search
as very few businesses effectively
utilize video promotion. Video signals
to search engines that your page or
site contains rich media content
relevant to search requests.
Todays empowered consumers rely
on shared experiences to make
buying decisions. Reviews send
powerful trust signals to consumers
and search engines alike.
Link building is the currency of SEO.
Focus on building quality links from
high domain authority sources.
95% of all mobile searches are local.
An elegant and engaging mobile
experience is paramount to the
success of your brand.
1) If your business falls into more than
one category on Google Business
make sure you list them on your
profile. Most fall into the trap of
selecting one category, but selecting
multiple can help you rank better.
2) Schema Mark Up is code that you
place on your site to help search
engines return more informative
results for users. It offers you a leg
up on your competition.
3) Be sure to verify how your site
appears across multiple browsers.
We suggest browserstack.