Mobile Application development .pdf
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4 App Metrics to work on post Mobile
We understand that Mobile Application Development can be a testing phase for your
patience. However, with your money, time and effort invested in your brand-new app, you
need to shift your focus on building it as a marketing and advertisement tool.
So, today we will be sharing with you 4 important metrics that are critical to assess your
app’s performance after your Mobile App Development for Android or iOS has been
done. Let’s see which metrics are these.
1. App Downloads
Importance - Extreme
You want to sell your brand/products to people and downloads play a huge role in that.
Total number of app downloads are crucial as they state the number of times app has been
downloaded by people. Of course, it is the first proof of how well your app is doing. Less or
no downloads mean your app needs downright marketing strategy and better search
engine optimization. Moreover, monitoring the downloads over a period of time will help
you understand how your marketing strategies are yielding result.
2. App Retention
Importance - Imperative
App Retention includes different measures that focus on keeping a user interested and
engaged in your mobile application. Many users might download your app on impulse, but
soon they may uninstall it. It can be unfortunate for your business and you may think that
Mobile Application Development wasn’t worth. However, there are many ways of app
retention methods such as push-notifications, in-app messages, deep linked ad campaigns,
emails etc. With these, you can make your users come back and forth to your app.
3. App Rating & Reviews
Importance - Highly Recommended
Ratings are highly recommended for your app’s success. Of course, everything is a process
and you must provide efficiently to your customers. Top ratings will encourage new users
to download your app and use it. However, happy customers usually don’t review apps, it is
the unsatisfied customers who’d rather share their negative reviews. Therefore,
encouraging happy customers to rate you can be the most challenging part to work on.
App ratings also influence ranking of app in App Store. The more positive ratings you get,
the more recommended your application will become. It will also help probable new users
in decision making.
4. App Abandonment
Importance - Severe
App downloads and retention methods wouldn’t save your business from the huge loss that
follows App Abandonment. Yes, 23% users abandon your app after one use. This might be
because of different reasons. But your concern should be to make users use your app more
often. People using your app means business and if they don’t, then you’re obviously in
Now, you can use the regular analytics tools to figure out your app’s abandonment rate.
This analytics tool will help you understand the app downloads, sessions, users etc. to
name a few.
To conclude, the work doesn’t end with Mobile Application Development for Android or
iOS. The real work begins post the development part and these 4 metrics are highly crucial
for your app’s business. So, get started today!