Alex Hilbourne Portfolio Games .pdf

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Alex Hilbourne




World Duty Free

Brief: Create a brand look to entice
potential ‘high-end’ shops to
take retail space in terminal
5. Implemented as a microsite
and brochure.
About: T aking a key element from
T5, a close up of the centre
piece liquid crystal display.
This was used as a basis
for creating a stunning and
sophisticated brand design to
sell the terminal retail space to
upmarket retail brands.

Photoshop, InDesign
& Illustrator

alex hilbourne portfolio


Chrysler - Fiat Group

Brief: D
 esign a dealer side brochure
that promotes and reflects the
stylish new Chrysler Delta.
About: In addition to reflecting the
Chrysler Delta’s stylish looks,
the brochure had to clearly
display and visually interpret
technical information about
the car. Examples of this are
the five point walk around,
specification ladder and the
leg room comparison chart.

Photoshop, InDesign
& Illustrator

alex hilbourne portfolio



Brief: Create a Regus Field manual
for distribution worldwide.
About: T he manual was designed
to be as visual as possible
by using icons and scenes to
communicate the information.
This was because only an English
language version was requested
and the document was to be
used globally.

Photoshop, Illustrator
& InDesign

alex hilbourne portfolio


Johnson & Johnson

Brief: C
 reate a POS campaign
to promote a free smoking
cessation service at
pharmacies and surgeries
throughout the uk.

About: The campaign took a
personable approach with
clear, to the point messaging
from identifiable characters.
This was a departure from
the previously clinical looking
POS campaigns.

Photoshop, InDesign
& Illustrator

alex hilbourne portfolio


William Grant & Sons

Brief: Create an air-side tasting stand
to promote William Grant & Sons
Whisky. Interchangeable between five
different whisky brands and portable
so it can be easily transported around
the world for use in global, air-side,
world duty free stores.
About: Taking the tasting experience one step
further was important to create a brand
lifestyle experience. The idea being that
you walk into the brand and sample
the whisky. This was done by creating
a scene within the stand that relates to
each brand and is also identifiable with
the target audience.

Photoshop, InDesign & Illustrator

alex hilbourne portfolio

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