uop MKT 450 Week 3 Individual As .pdf
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Title: MKT 450 Week 3 Individual Assignment Research Methodologies Paper
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MKT 450 Week 3 Individual Assignment
Research Methodologies Paper
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XYZ, Inc.’s executive management team
has decided to market the organization’s
top-selling product to the country that you
selected for your International and
Domestic Marketing Comparison Paper in
Week One. You are the marketing
manager for XYZ, Inc.
Resources: University Library, Internet
Write a 1,050- to 1,400-word paper in
which you analyze the various
international marketing research
methodologies and resources available to
you for your selected country. In your
analysis, address the following:
State the objectives of your research.
Select the appropriate international
marketing research resources and
methodologies, such as surveys, focus
groups, and existing databases, that you
would use to create a marketing campaign
in your selected country for XYZ, Inc.
Justify your selections.
Format your paper consistent with APA