RC Competitive Analysis Tools and Template .pdf
Original filename: RC Competitive Analysis - Tools and Template.pdf
This PDF 1.3 document has been generated by Google / Mac OS X 10.11.5 Quartz PDFContext, and has been sent on pdf-archive.com on 07/04/2017 at 19:48, from IP address 98.212.x.x.
The current document download page has been viewed 278 times.
File size: 2.5 MB (11 pages).
Privacy: public file
Download original PDF file
RC Competitive Analysis - Tools and Template.pdf (PDF, 2.5 MB)
Share on social networks
Link to this file download page
WHAT IT TAKES TO WIN
HOW DO YOU STACK UP AGAINST COMPETITION
When looking into competitors look for:
2) Product and/or Services, Industries
3) Online Presence
4) Social Networking
Revenue ($, mil)
Data can be collected at your local library from databases such as Hoovers
or the ReferenceUSA database by infoUSA
IS YOUR BRAND GETTING THE POINT ACROSS
COMPARE PRODUCTS / SERVICES OFFERED
INDUSTRY FOCUS COMPARISON
WEB PRESENCE VS. COMPETITORS
Appearance: Modern or dated
User Experience: Overall quality of ease of access to information
Resources: Is there value or downloadable content
Unique Tools: Do they have client portals or calculators etc.
Social: Do they have networks listed on their site
* Domain Authority, Organic & PPC can be assessed by 3rd party
FREE DIGITAL RESEARCH TOOLS
Google Keyword Planner: Use this tool to find new keyword ideas, get search volume, and advertising competition metrics.
Moz Keyword Explorer: Use this tool to scope the difficulty of keywords, analyze the SERPs, and build your organic keyword list.
Open Site Explorer: Find the Domain Authority/Rating of your site and your competitors to better understand the work involved to outrank
SimilarWeb: Find the traffic sources of your competitors and use that to guide your marketing strategy.
Link to this page
Use the permanent link to the download page to share your document on Facebook, Twitter, LinkedIn, or directly with a contact by e-Mail, Messenger, Whatsapp, Line..
Use the short link to share your document on Twitter or by text message (SMS)
Copy the following HTML code to share your document on a Website or Blog