RC Competitive Analysis Tools and Template .pdf

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COMPETITIVE
ANALYSIS
WHAT IT TAKES TO WIN
2

HOW DO YOU STACK UP AGAINST COMPETITION

When looking into competitors look for:
1) Messaging
2) Product and/or Services, Industries
3) Online Presence
4) Social Networking

3

HEAD-TO-HEAD COMPARISON

Company

Locations

Employees

Revenue ($, mil)

YOU
Competitor 1
Competitor 2
Competitor 3

Data can be collected at your local library from databases such as Hoovers
or the ReferenceUSA database by infoUSA
4

IS YOUR BRAND GETTING THE POINT ACROSS

Logo

Tagline

Positioning

Key Differentiators

YOU

Competitor 1

Competitor 2

Competitor 3

5

COMPARE PRODUCTS / SERVICES OFFERED

Company

Service 1

Service 2

Service 3

Service 4

YOU
Competitor 1
Competitor 2
Competitor 3

6

INDUSTRY FOCUS COMPARISON

Industry

YOU

Competitor 1

Competitor 2

Competitor 3

Professional
Services
IT
Government
Healthcare
Entertainment
Hospitality
Education
Transportation
Manufacturing

7

WEB PRESENCE VS. COMPETITORS

Website

Appearance

User
Experience

Resources

Unique
Tools

Social

YOU
Competitor
1
Competitor
2
Competitor
3
Appearance: Modern or dated
User Experience: Overall quality of ease of access to information

LEGEND

Resources: Is there value or downloadable content
Unique Tools: Do they have client portals or calculators etc.

Poor

Average

Great

Social: Do they have networks listed on their site

* Domain Authority, Organic & PPC can be assessed by 3rd party

8

FREE DIGITAL RESEARCH TOOLS

Tools

PPC Keyword
Research

SEO Keyword
Research

Backlink
Analysis

Traffic
Overview

Keyword
Planner
Moz Keyword
Explorer
Open Site
Explorer
SimilarWeb
Google Keyword Planner: Use this tool to find new keyword ideas, get search volume, and advertising competition metrics.
Moz Keyword Explorer: Use this tool to scope the difficulty of keywords, analyze the SERPs, and build your organic keyword list.
Open Site Explorer: Find the Domain Authority/Rating of your site and your competitors to better understand the work involved to outrank
your competition.
SimilarWeb: Find the traffic sources of your competitors and use that to guide your marketing strategy.

9


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