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0330 Angela Sanders CMO release FINAL .pdf


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Media  Contact:    
Katrina  Gallagher  
Katrina@RunSwitchPR.com    
(502)  472-­‐6003  
 

 

Long  John  Silver’s  Names  New  Chief  Marketing  Officer  
 
LOUISVILLE,  Ky.  –March  30,  2017  –  Long  John  Silver’s,  the  nation’s  largest  quick-­‐service  seafood  chain,  
announced  Angela  Sanders  as  Chief  Marketing  Officer.    Sanders’  hire  signals  a  focus  on  brand  innovation  
and  growth  following  a  recently  unveiled  new  brand  logo  and  six  consecutive  quarters  of  same  store  
sales  growth.    
 
In  this  role,  Sanders  will  be  responsible  for  leading  the  marketing  team  and  developing  the  strategic  
voice  and  direction  of  the  brand.    She  will  report  to  James  O’Reilly,  Chief  Executive  officer,  and  will  also  
work  closely  with  the  Franchise  Advisory  Board.  

 
“Long  John  Silver’s  is  beginning  a  new  chapter,”  said  James  O’Reilly,  Long  John  Silver’s  CEO.  “Angela  is  a  
seasoned  marketer  who  can  lead  the  charge  to  tell  our  brand  story  as  we  evolve,  while  respecting  the  
heritage  of  this  brand.”    
 
Sanders  has  more  than  two  decades  of  consumer-­‐driven  marketing  experience,  with  focus  in  franchised  
organizations.    She  led  the  marketing  team  in  brand  strategy  and  rapid  growth  at  fast-­‐casual  start-­‐up  
Smashburger,  and  led  creative  development,  media  planning,  consumer  insights,  loyalty  and  menu  
innovation  at  Einstein  Noah  Restaurant  Group,  Inc.  and  Boston  Market.  She  joins  Long  John  Silver’s  from  
6,000  unit  Jackson  Hewitt  Tax  Service  Inc.  where  as  Senior  Vice  President  she  was  instrumental  in  the  
company’s  repositioning  and  successful  brand  re-­‐launch.  
 
“Long  John  Silver’s  has  an  amazing  story  to  tell.    Our  fish  is  wild-­‐caught  off  the  coast  of  Alaska  and  flash-­‐
frozen  aboard  the  fishing  boat  in  order  to  lock  in  the  flavor,”  said  Sanders.    “Plus,  we  are  introducing  a  
number  of  product  and  flavor  innovations,  like  the  current  beer-­‐battered  cod  offering  as  well  as  rolling  
out  a  restaurant  redesign.    It’s  an  exciting  time  for  this  brand.”  
 
Sanders  holds  an  MBA  from  Washington  University  in  St.  Louis,  and  a  BA  from  Northwestern  University.  
 
About  Long  John  Silver’s  
Long  John  Silver’s  is  a  classic  American  brand  founded  in  1969,  and  stands  today  as  the  nation’s  largest  
quick-­‐service  seafood  chain  with  nearly  1,000  franchised  and  company-­‐owned  restaurants  nation-­‐wide.  
Long  John  Silver’s  is  famous  for  its  pure,  wild-­‐caught  Alaskan  whitefish  hand-­‐dipped  in  its  signature  
batter  and  lightly  fried  to  golden  perfection.  Learn  more  at  www.ljsilvers.com  or  join  the  conversation  
via  social  media  on  Twitter,  Facebook,  or  Instagram.  
 
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