Liam Welch. CV 2017 .pdf

PERSONAL STATEMENT

L
W

An attentive, spirited digital marketing executive with a proven track record
of results driven, coherent campaigns. Experienced with managing multiple
accounts in a fast-paced environment. Assured interpersonally.

EXPERIENCE
DIGITAL MARKETING EXECUTIVE
RESOURCEIT (WITH REGULAR MICROSOFT INTERACTION) |
 JUN 2015 - PRESENT

LIAM
WELCH
DIGITAL MARKETING
EXECUTIVE

CONTACT
07500 945 616

LIAMWELCH.UK@GMAIL.COM

HTTPS://WWW.LINKEDIN.CO
M/IN/LIAMWELCH/

1 DURSLEY COTTAGE,
SHERFIELD ON LODDON,
HOOK, HANTS, RG27 0BU
UNITED KINGDOM

Marketing agency based business development in the Technology and IT
sector, alongside the likes of Microsoft, Jabra and Canon. Responsible for
managing integrated digital marketing, lead generation, market penetration
and campaign optimisation: role has naturally grown into the ownership of
client relationships, budget distribution and the overseeing of colleagues.
Responsibilities
Execute social media strategies that drive brand awareness and achieve
converted lead generation
Deliver paid search and sponsored advertising through Google, Bing,
LinkedIn and Twitter
Connect and understand user journeys with Google, LinkedIn and Twitter
analytics, alongside modern reporting dashboards
Copywriting across content calendars, blogs, social media, websites and
other marketing collateral
Operate several CMS web platforms such as WordPress and Drupal,
alongside marketing tools from Hootsuite and Sprinklr, to Jumplead
marketing automation and Campaign Monitor email management
Manage client objectives and budgets across numerous industries 
Continuous optimisation and split testing across deliverables
Be an autonomous self-starter who takes initiative to work
Regularly based at Microsoft UK HQ, Reading
Achievements
Orchestrated the copy and design
of 4 global Microsoft partner
community stories
Led a campaign for an event at
Microsoft's largest annual partner
conference (Microsoft Inspire
2016, Toronto). Controlled the web
page, social calendar, copywriting,
email campaign and guest-list. 500+
registrations were secured
Internal HTML front-end managing
user of ResourceiT Drupal website

600+ website audits for Microsoft
'Go Digital' worldwide initiative.
For UK, Canada, APAC & Arabian
Gulf partners. United States
partners are the pipeline for 2017
Increased ResourceiT internal
Twitter following by over 300%
Various Google page 1 search
engine optimised client terms
10,000+ PPC and sponsored ad
clicks. Seasoned with aspects like
keyword research and targeting 

INTEGRATED MARKETING INTERN - UNIVERSITY PLACEMENT
FAIRFIELD DISPLAYS  |  JUL 2013 - SEP 2014

L
W

LIAM
WELCH
DIGITAL MARKETING
EXECUTIVE

A years development whilst at University permitted the maturity of many
capabilities, whilst encouraging the practical application of academia and
theory. A range of activities and the opportunity to manage numerous at a
time, allowed me to become comfortable within a dynamic role.
Marketing skills were advanced in web development, design, copywriting,
email and social, alongside the ability to retrieve data from analytical
sources, for the purpose of formulating reports.

EDUCATION
MARKETING BA (HONS)  |  BOURNEMOUTH UNIVERSITY 
 2011 - 2015
Overall Grade: 2.1 (66%)
Dissertation Grade: 1st (70%)
Dissertation Title: "Why does Gen Y buy? A study into the consumer
purchase value, and their influence within millennial generation buying
decisions".

AWARDS & ACCREDITATIONS
CONTACT
07500 945 616

LIAMWELCH.UK@GMAIL.COM

HTTPS://WWW.LINKEDIN.CO
M/IN/LIAMWELCH/

1 DURSLEY COTTAGE,
SHERFIELD ON LODDON,
HOOK, HANTS, RG27 0BU
UNITED KINGDOM

MICROSOFT
BING ADS PPC ACCREDITED PROFESSIONAL.
GOOGLE
GOOGLE ADWORDS CERTIFIED. 

INTERESTS
Photography http://vsco.co/liamwelch/
Music

Various sports - Tennis, skiing 
Technology

CHARITY & VOLUNTEERING
LONDON CRAFT BEER FESTIVAL
AUGUST 2016
Volunteered as a crew member purely out of interest. Controlled the entry
queue, emptied barrels, restocked kegs and was attentive to visitor needs.
LONDON 2 PARIS
JULY 2013
Bournemouth University charity cycle, London to Paris. Cycled near 300
miles, raising £800 for local charity KiteRight (http://www.kiteright.org).