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Mobile Application Development .pdf


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4 App Metrics to work on post Mobile Application Development
We understand that Mobile Application Development can be a testing phase for your patience.
However, with your money, time and effort invested in your brand-new app, you need to shift your
focus on building it as a marketing and advertisement tool.
So, today we will be sharing with you 4 important metrics that are critical to assess your app’s
performance after your Mobile App Development for Android or iOS has been done. Let’s see which
metrics are these.

1. App Downloads
Importance - Extreme
You want to sell your brand/products to people and downloads play a huge role in that. Total number of
app downloads are crucial as they state the number of times app has been downloaded by people. Of
course, it is the first proof of how well your app is doing. Less or no downloads mean your app needs
downright marketing strategy and better search engine optimization. Moreover, monitoring the
downloads over a period of time will help you understand how your marketing strategies are yielding
result.

2. App Retention
Importance - Imperative
App Retention includes different measures that focus on keeping a user interested and engaged in your
mobile application. Many users might download your app on impulse, but soon they may uninstall it. It
can be unfortunate for your business and you may think that Mobile Application Development wasn’t
worth. However, there are many ways of app retention methods such as push-notifications, in-app
messages, deep linked ad campaigns, emails etc. With these, you can make your users come back and
forth to your app.

3. App Rating & Reviews
Importance - Highly Recommended
Ratings are highly recommended for your app’s success. Of course, everything is a process and you must
provide efficiently to your customers. Top ratings will encourage new users to download your app and
use it. However, happy customers usually don’t review apps, it is the unsatisfied customers who’d
rather share their negative reviews. Therefore, encouraging happy customers to rate you can be the
most challenging part to work on.
App ratings also influence ranking of app in App Store. The more positive ratings you get, the more
recommended your application will become. It will also help probable new users in decision making.

4. App Abandonment
Importance - Severe
App downloads and retention methods wouldn’t save your business from the huge loss that follows App
Abandonment. Yes, 23% users abandon your app after one use. This might be because of different
reasons. But your concern should be to make users use your app more often. People using your app
means business and if they don’t, then you’re obviously in loss.
Now, you can use the regular analytics tools to figure out your app’s abandonment rate. This analytics
tool will help you understand the app downloads, sessions, users etc. to name a few.
To conclude, the work doesn’t end with Mobile Application Development for Android or iOS. The real
work begins post the development part and these 4 metrics are highly crucial for your app’s business.
So, get started today!

Contact Master Software Solutions to hire professional Mobile Application
Developers


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