Original filename: CATI.pdf
Title: Computer Aided Telephone Interview: A reform in interviewing
This PDF 1.5 document has been generated by Microsoft® Office Word 2007, and has been sent on pdf-archive.com on 18/04/2017 at 10:58, from IP address 203.192.x.x.
The current document download page has been viewed 220 times.
File size: 684 KB (6 pages).
Privacy: public file
Download original PDF file
COMPUTER AIDED TELEPHONE INTERVIEW: A REFORM
CATI surfaced in the early seventies in US but its usefulness and predictable
nature earned appreciations from all parts of the globe. Even though critics did
their part in doubting success of CATI due to visualization limits and sensitive
subject transfer, its demand and success grew exponentially due to streamlined
usage and functionality. Let us explore further.
What is CATI and what are the upsides it avails?
CATI stands for Computer Aided Telephone Interview. It is a mode if evaluation
that is free of any geographic constraints. CATI telephone interviewing is quick
and efficient. It helps interviewer to ask questions by telephone and record the
answers. Technical feasibility also makes it superlative.
Reasons for success
CATI is a perfect blend of technology, focus and quality. It can easily assist
business entities that require quick collection of data. It offers an interactive
method which helps to conduct interviews and surveys. It is the future just
because it provides businesses with lot of accurate data because unimportant
data means useless data which has to be discarded. This costs more and is
inefficient in the long run.
Questionnaires form the basis of the success of CATI. They help to build a
concrete foundation over which this technology can gain some advantage over
the individuals. A well prepared questionnaire not only contains accurate
information but will also have reflexive options also. Data collection and opinion
from individuals play an important part in preparing the perfect questionnaire.
Interviewer and Interviewee
The change that a good interviewer can bring is overwhelming. He can change the
overall mood of it by tackling situations accordingly. A bit of politeness and some
special focus on conversation abilities will surely earn good reputation. CATI
interviewers who are well versed with the techniques and methodologies
deployed in interviewing an individual will surely succeed.
CATI surveys are not only useful for conducting sessions on a geographical
location but they are useful in time bound situations also. There is no restriction
when using it. Any time is a good time if the interviewee is all ready to take part in
it. The solutions, its transparency and efficiency are measured during every
interview to provide accurate data analysis.
Computer Aided Telephone Interview continues to be a solid statement in the
market and research wing just because of its robust application. The world is
demanding more which emphasizes on the growing concepts of CATI services.