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Why is branding important for a business.pdf


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Introduction:
Most people think of branding in terms of graphic elements and logos, but it goes way
beyond that. Whenever you think about your company brand, you should think about
the complete customer experience. This takes into consideration the logo, website,
social media pages, mobile apps, how phones are answered, and how customers
experience your personnel. Branding is really the customer’s perception of you. As a
company, you need to be conscious of the brand experience your customers have and to
also create a plan for the kind of experience you would rather they have. It doesn’t
happen by itself. A good brand is something that is thought out and results from a
strategic plan.