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Why is branding important for a business.pdf


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There are several reasons why branding is important to your
business as follows:
It promotes recognition – It needs to be easy to recognize and consistent because people
tend to do business with companies that are familiar to them.
It gives you a unique quality so that you stand apart from your competitors.
It tells potential clients what kind of business you are. As such, all your visual elements
and other components should be telling your story the right way.
It provides direction and motivation to your employees. The right strategy will tell your
staff how they should act, give them a winning strategy and guide them on meeting your
goals as an organization.
It generates referrals. People will talk about the brands they enjoy or like. They eat
brands, wear brands and talk brands. Referrals will come if you have a strong brand.
With a strong brand, clients will know just what they should expect whenever they
experience it.