Why is branding important for a business.pdf
Your brand communicates the promise you have made to your clients. Your marketing
materials, staff and you are part of the brand.
With a brand, you are clearer and can stay focused to the plans and goals that you started
with. It will keep your eye on the vision and mission of the organization. It also offers guidance
for your marketing efforts, which saves you both money and time.
Your brand, if it is a good one, will create an emotional connection with your customers. They
will feel good about purchasing the brand.
With a brand that is strong, you will create value in the organization that is not just based on
physical assets. Most big brands are valued at far above their physical value because of their