What Seller’s need to know about Amazon Vendor Central .pdf
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What Seller’s need to know about Amazon Vendor Central & Vendor Express
Amazon has become a great central marketplace for the online sellers to sell their
products and services. With Amazon Services, the seller’s community is able to
experience a global reach to their target audiences. The Seller’s Central is the default
platform for the members and the Vendor Central and Vendor Express provides an
assisted experience to the sellers. Here are some of the points that will throw light on the
working of the Vendor Central and Vendor Express.
Amazon Marketing Services helps the third party sellers in the Seller Central to sell their
products to the consumers whereas the Vendor Central is related to the first-party sellers
who are the manufacturers and distributors. They act as a supplier to the Amazon
directly. Under this, the manufacturers can produce their own products or they can get it
from the wholesaler and sell it directly to Amazon.
In the Amazon marketing strategy, it sells the products on its own at a higher price and
gives away the margin of profits to the vendor. In Vendor Central, the invitation is only
provided to the brand owners who have high sales performance. They grant users the
permission to sell the products directly to Amazon and help them to focus on product
development only. Even Amazon Vendor Central provides many benefits:-
• Bigger Volume of sales and access to cool programs.
• Access to Amazon pantry and Display Advertising
• Increased Interest in the products from the target audience, business consumers
• Customization of landing pages can be made easily with bullet points and
keywords added to product descriptions.
• The orders placed here also qualify for prime shipping.
It has many negative points such as random disbursements, Amazon charge back
happens sometimes, complicated way to reach customer support, re-writing of the
There is a lot more to seek for in the Vendor Express as the Amazon consulting experts
from eStore Factory can help you with the following points. In the Vendor Express, the
process is streamlined and the sellers do not have to wait for any invitation. Here are
some of the positive points:• No payment is required to be paid for storage and handling of the products.
• It is open for all the sellers and the sellers do not have to pay for any invitation.
• It gets the sellers the higher turnover so it is perfect for fast-selling items and not
the unique products.
• The seller can opt for direct fulfilment under the Vendor Express.
• After the items are sold effectively, the manufacturers will start getting bulk
However, here are some of the negative points too that affects Vendor Express as the
payment schedule is on the negative side, which is nearly 90 days, Amazon has sole
control over the items sold. Even the Vendors cap over the items to be sold here that is
only 85 whereas in Vendor Central, there is no limit. As in Vendor Central, people get
access to advertising or Amazon Vine, there is no such thing provided in Vendor Express.
Amazon Sales Consultants from eStore Factory helps the vendors to get an insight into
the Amazon marketing strategies that will help them to grow their business. The qualified
and experienced professionals will support you in knowing what is good for their business
Vendor Central or Vendor Express.