From idea to execution 8 steps for startup journey .pdf
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From idea to execution: 8 steps that can
make a big difference in your startup
Marc Benioff, Richard Branson, Kevin Systrom, Marc
Cuban, Aaron Levie, and Evan Williams — What do
these names have in common? They might not be
familiar at a glance, but most likely, you have used
products and services these successful entrepreneurs
From Salesforce, Virgin Airways, Twitter, Box to
Instagram, these entrepreneurs started small but today
their ideas rule the world. If you are thinking of
launching a startup, you have to be ready to do heavy
lifting, and it is no wonder most people quit.
To help you avoid the blunders most entrepreneurs
make, here is a guide on what you should do and what
to expect as you wade through the competitive world of
1. Research the market
a) In the Fortune Report, the top reason for business
failure is the lack of market for a product.
If you look at the most successful startups today
including Twitter, Instagram, and Facebook among
others, they have come up to fill a gap in terms of
message and image sharing.
b) The availability of internet connectivity means
people are more connected and as such, there was a
need for instant sharing. The products or service you
choose must be perfect for the market if you are going
to make a mark in your niche.
2. Sell something you are passionate about
a) While most startups today are big on technology,
you don’t have to jump into the bandwagon if you are
not passionate about this field. For your brand to grow,
you must believe in it. This is the only way you will be
passionate about promoting it.
b) If business is bad, you will remain motivated and
that is how brands such as Apple grew even when the
world thought Steve Jobs would fail faced with
competition from bigger brands.
3. Be radical
a) If you are going to start a business, make sure it is
uniquely bold. It has to be an idea that is disruptive
because this is the only way people will notice it.