digital marketing basics 2.pdf

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Everything You Want To Know About Digital Marketing Digital Marketing is a field where the scope is wide but the competition is immense. Hence it is important that every major aspect is ticked in order to create a buzz online among online visitors. In order to know everything about Digital Marketing, we must first go through the basic factors that helps in building up the website and content for the website. These factors are pillars of digital marketing that brings in the web traffic in the first place. The Basic Building Blocks For Digital Marketing: A Guide To A Well Optimized Website Building a website is the first step to enter into the vast premise of Digital Marketing. Here are the basic building blocks that you must take note of with respect to designing your optimized site. • Keywords • Choosing your URL • Titles • Meta-Description or snippets • Image optimization • Internal and External links Keywords Keywords define your site. To relate to your audience what exactly your site is about, you use keywords. Google's algorithm actually calculates the "keyword density" of your site in order to rank it. Nowadays, key phrases hit bigger with online audiences, so the focus has shifted there. Choosing Your URL This is one of the most important aspects of digital marketing which comes to play while designing your website. After you have thought of a well optimized keyword based name for your site, you must decide on the domain URL. Also, while Google indexes your page as per the genre of your site, your URL is one of the prominent factors. Titles Your site content is defined by the titles you choose. They are the first factor that catches the eye of an online audience. If the title looks interesting, the viewer will surely go through the content. The trick of using titles is to use the


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