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Siemens - Etectrkat
Engineering Giant

Explore Cadbury's
ChocoLate World

)zyk Angietski Biznesowy

Minecraft, Not Just
a Mind BLocItT

+ Dodatek
Business
Social
Media

_

,
Business Englisip
Magazine

NR 47/2015 Maj/Czerwiec
cena: 19,50 zt(w tyn 5% VAT)

AGE-OLD
TRADITIONS
MEET
CUTTING-EDGE i
MODERNISM:

-

E

I

L

do OdJuc
w formacie

MP3

L

For unique croon-platform advertising opportunities, please contact:
Nicholas Robinson, BBC Advertising Representative, Warsaw, Poland
T: +48 22 328 8816 M: +48 607 103 136 E: nicholas.robinson@gmI

www.advertising.bbcworldwide.comlpt

GLOBAL,
UT

WORLD
NEWS

Balm
.com

#ENGLISH

Nowe wydanie
specjalne

matters

The Best of
English Matters
—J

fzD

jui wsprzeday!
11.5Ot

I!fJlltqj
•.
. ..

EEl. r
I!1EEl

. NE

Pozostatch vdah
specjanydi szukaj na
kioskcolorfulmedia.pI

Colorful
MEDIA

MAGAZYNY COLORFUL MEDIA
NowajakoE!
Ju2 wkrótce wydania
elektroniczne magazynôw
Colorful Media dostpne
bqdq nowej, interaktywnej
wersji.
Szukaj informacji na
1 IJ !

1111

I

ESPLl

ww-w''
"p

App Store

-

Business
English
Magazine

At

dwamiosiMsaflik

Letter from the Editor-in-Chief

Janet Sandford

Redakejo
Lrdrickv 23, 50-423 Pcafl
,ecasse5ccc:cvcv,osep:

Dear Readers,
Welcome to BEM 47. In this edition, our intrepid' journalists scour the planet, visiting no fewer than
five continents in search of interesting news stories. In The Keys to Keystone, Jonathan Sider examines' the pros and cons' of the controversial oil pipeline' planned to run from Canada to the Gulf' of
Mexico. Moving on to' Africa, Daniel Sandford investigates, rich countries' hunger to acquire' land
in The Race for Farms— Land-Grabbing'.
Our cover story" is From Pearls to Riches, in which Roberto Gatea plots" the meteoric ri5e" of the
United Arab Emirates. Hopping" further afield-, Jonathan Sider, waves" down his surfboard" and
slips On" his Speedos" to check out the buzzing" beachwear- business in Australia in New Digs"
from Down Under".
Returning to Europe, our Business Woman Profile features" Croatia's charismatic, first woman
president, Kotiarda Grabar-Kitaroviri. That stilt leaves just enough time for some sightseeing" in
Milan" and a progress report on Expo 2015 in Janet Sandford's, Milan Exposed".
When you've finished globetrotting", there are plenty of other fascinating articles, news snippets",
book and film reviews" to enjoy, so sit buck and relax and treat yourself to" some quality me-time".

000,61833 63 28

wydewv,:
COLORFUL MEDIA
vasne,,-eflg22o,op
-Jvnrisondfnd
Red,ktn,pnOW,dM,yi
oaeree,r-z,av
apse
G,r,t,Sandfc,d
bun Sa,afc,d
O,nlrlsondtord
Michael G,vLerd
Ocb,flr Gao,
lcn,tfla, 5:50,

Janet Sandford

sdwaany
'intrepid'
'to examine ahadad
'pros and cons
wady izalety
Fix,alhcrcp,cc
'oil pipeline
ruroeigg naftowy
008:, ease,
'golf -ncr zatoko
to move unto
pnaelic do
Korekta:
to investigate
zbadai, przeprnwadzii docbodzonie
nobye, eakapie
to acquire
'land-grabbing
wykap alemi, prywat000eto grontiw lpraea pahstvool
e000r story
temat numeru
Opr,00w,nwgmtoaea:
przeiledeli ltralokturint caegno
to plot 5th
meteoric rise
bfyskawicany warost
to hop somewhere
soyakoozyc gdeies
Plegranf ,Mpg:
"
further
afield
dalei,
daleko trip. geogrefteeriel
G,ohonc,oron,d
"Comas sth
nawoskowai cod
"surfboard
doska surfingowa
Zdtteis000ktadvec
to clip all or
:-:1lnl 0 W(Otyi sod Ira eiebiot
Sopsoluen,
"Speedos ohuiste kpieliwki lertskiet
"booing
trendy,
popularity (w medlach)
snleee,aroeeaolnti:
n beachwear
':strijlstroje kgpielowe
Motgc,vacochcdasccr,ka
548336528 nece so
"digs no wyraiety pokdl (p08.)
nchndakcenka@ccOcftu,cediaPi
"down under
--loIn antypOdy, peon Australli
un snmbu:Jl proodstaoiac, opioywac kogoi
to feature so
Deiatrpraodoiy:
"sightsoeing
In amiedaaeie lzabytkiwl
"Milan n- - Mediolon
cO 5,8535328 cern -1
foe 61833 53 28 nec, 124
to expose sth
odkryi cod, pokneai
paui:nzge0000rlcirclmealaeL
globetrotting
podrize poswiesie
"snippet
urywok, fragment
nolatrekiamy:
"reoiewresenaia
to teat oneself to th 1,
me-time ml norm teas Wa niebie lpae.l
Daiatprenumoraty:
p,rnuenraca@,nInOuOna:ap

-

R,51kcbaun pnnc<' capcacnecb000cl,Iroortlrekbanivgicc,eO

pozwolic subie(o smakotyku,ye, przyjemnym tp I

VIDEO
lausines~ english
pol

Australia's

New trend making
headlines stems from
culture of

surfers, sunbathers and
beach bums.

bsaslness.::glish.00rn41

in brief
A Smart Telly?
Aby pobryR piR MP3 so koroplte,.
oojdz so storm

-

Not on Your Nelly

Google Health

buslness.engleh.contpl

Sw Kelerfelenedle.pl
wpisz kod podany
P/ZR ant/kue.

George's short and tall tales

0

The Hand of Technology

Aby p,1-1 p1w Mm so
teieforr komOrkowy, wystarczy
zainstalowad no nim apirkacJ, kO/ra
umozkwra odszyfrowanie kodu OR

poland
oolorftalnnndla.pI/e,yte.Ik

Wind Power Expansion in Poland

INDEKS FIRM,
NAZWISI( I MIE)SC

international

AeStralie 5, 16, 21. 40. 4,_,l.
Cadbufl, 30-41,53
Caned. 5,19-22.26,43
CroatIa 5,42-45
the EU/theEuropean Unlon/Eorepe 5,
11-14,18, 24-26, 30, 31,37,41.43-45,

50.81
E,5.64,
drones72-75
66-67

The Race for Farms
P3

Land-Grabbing

The Keys to Keystone
Back on Track

Gentneny 18, 24. 14,17
5,0gm 9.56,72,75
Grabar-Kitarovid KOlinde 5,42,44-45
Internet 72
Italy 64.67

cover story

Japan 29, 32. 35
K
5,19,20,22,2'
Milan 64.67
.—Milt 68-71

-

t1'

From Pearls to Riches

oil pIpeline 5, 19,21

Poland 11_14,24, 26-27
Seefelly 49, 50,79
Siemens 27,34,35-37.79
'TwItter 70,71
the UK/the Coined Kingdom 12, 16,
41,53,54
the United Arab En,irates 5,26-30,32

the USA 16, 35, 69, 70,74-75,80

business profile
Siemens

-

A Force to be Reckoned With

Cadbury

-

A Glass and a Half of Full Cream Milk

Wind penner 11-14

business woman
OM

business Language

Kolinda Grabar-Kitarovid: Croatia's
New Princess of Politics

Business Dialogues - Everyday
Workplace Conversations
Language Test

business trends
PO

influential people

New Duds from Down Under

book & film reviews
money
PM

When Firms Change
a Winning Formula

managing people
Guru Review. Robert Cialdini
Business Goes Bosuless

travel
OM

Milan Exposed

technology
OM

Minecraft, Not just
a Mind Block?
Drones:
The New
Buzzword

Nestled in the heart
of the Middle East,
the United Arab Emirates
is a place where
age-old traditions
meet cutting-edge
modernism.

a

S

IN

A Smart TeIIy17 — Not on Your NetLy

M

y ancient' aunt Nelly
used to get changed'
behind the sofa, for fear at'
being seen undressing' by
TV game show host', Bob
Monkhouse. Of course,
thinking about television
as a two-way medium is an
absurd idea that only exists in Orwell's 1984, with
Big Brother forever watching you. Nonetheless', you
need to be careful what you
say, for walls have ears', or
at least, Samsmng's Smart
TVs do. The latest range'
of goggle-boxes" include
some truly amazing features". On-demand" offer,
logs" are based an your
viewing history" and clicks
of like and dislike,,, buttons. The TVs are equipped with" cameras that can learn physical gestures" and commands, and
even interpret facial expressions"; belly laughs", tears and
grimaces will all be differentiated". This remarkable" device"
not only sees, but hears, and you can teach it to respond to
voice commands, and there's the rub". In the Global Privacy
Policy - Smart TV Supplement, the customer is informed that
with the voice recognition feature switched an", your spoken
words maybe collected and transferred to a third party"; best
then, not to chat too freely" about your latest password". Of
'telly tell teloedeur (pot., UK)
ancient vinf ant tO: bardzo stary
to get changed rater lferndgd praebtered
SIR
for fear Ofsth f.tlri ltlll lva obese)
0 sudjpreed sayned
to undress
rueebrai (sle.)
pr500da4sy
'game show hoot
teleturnieiu
mime wseystko, a
nonetheless
iednak
'walls have ears ovie -,e', , - isiany main
uSZY
'range ;rlrd3 esureymene
tolewies, pee., omh.,
'goggle-boo
uty
feature r Ii;. funk,la
na eadanie!,ycaenie
"en-demand Itylko praod reereownikietnl

8

e,s,,,u,,o,c,,oau,e,e.l,ll

course, if you don't want the tally eavesdropping on" your
conversations, you can always disablen this feature. If all that
wasn't enough, you might want to avail yourself of- the TVs
fitness service, by entering details about your age, gender",
height and weight and have a personalised fitness plan designed for you. If you are considered to be" too much of a
couch potato-, wilt the Smart TV interrupt" your favourite
soap" until you've done ten push-ups"? Not yet, but it's surely just a matter of time. Life was so much simpler in Nelly's
days..

"offering tlevt prupocycla
'viewing history
:vvii popraednio
ubeireane (programs)
"dislike cit elk niechqd, ewersia; tot
Iprayciskl We podeba ni sig lodwrotny
do leikel
"equipped with lkcslpl ott opposatony a
"gesture d3estlalrl geet
wyree
"facial expression trifi . .
tsnarey
"belly laugh btii 1,1 groenki bn,ienh
"to differentiate ta,difia ranflv:
rinridille
"remarkable Clrxkabl nieeecykly
desist dl unit ungdzenis
and there's the rub and tear Pa rIb .,,i to
jest pies pograeheny
to switch 5th on ,.,.t:lf srnBl; or wtqceyi

third party ys.d poP traecla ofrena, eseba
postronna
'freely
swebodnie
"password po,ea:d haste
to eavesdrop on oth rul:szdrvp or srI101t
podsluchiwad sod
to disable t, h115 wylqsapd
"to avail oneself of sth to aveil ernteil as
snvxlt skesaysted a eeeqei (o kbedlseble)
"tender d-yrnvei,l pled
to consider oh to be sth t, kan5,dalri srnidv
to hi srnlP,5 uwaiai kogod Ce eoiliakiegod
'couch potato kautf no teller leb, osuba ciggle
ogtqdeiqse telewiaq
to interrupt 5th Iv 11WIlpt SlePt.; pratreac
coli
"seep ,ann opera mydlana pee.)
'push-up mi p pompke Idwiseeniel
(pot., sf1

Google HeaLth
n the old days', at the first sign of illness', families would
reach for' their medical encyclopaedia and consult the Oracle'. This was a risky business, for by the time you'd finished
reading, you'd he convinced' that you had everything from
beriberi to Zuska's disease'. These days, people are more likely to do their medical research,online, so Google have decided
to provide' a form of surrogate' health service. Five percent
of all searches" are health, or more likely, illness-related", so
the next time you google laryngitis", you might poll up" a list
of typical symptoms, remedies" and illustrations to guide"
you. This will be provided via" something grandly" called the
knowledge graph", which Google introduced" in 2012 and
aggregates" information on the web. In the case of the medical dale", the information is checked by doctors at the Mayo
clinic, in order to provide the public with some reassurance-,
Nonetheless", there are some concerns" about the accuracy" of
the information, which may have been crowdsourced" or provided by organisations with n commercial interest. On the plus
side", it may take some pressure off" overloaded" public health
services and encourage" people to source their own cures".
Whether that leads to more healthy people, more sick people,
or more hypochondriacs", remains to be seen". •

I

'ii

'in the old days SI arid drir w daweych ceanach
at the first sign of illness
I, 55 5,,, au O,rbl ye plerwezych
sysnptomaeh chorabo
to reach for sth
Sifl nlggngd pa end
'Oracle I wprorznia
przekcnad
to convince
disease
chomba
'research
badanie
to preside
eapewnhd
'surrogate
eastfpeoy
"search
to: wyszukiwanie 1w wyozaklwarcel
"u-related
ewifaanyeczyms, wywofany preen cod
laryngitis
eapalenie krtani
to pull sth up
wyciggngd cod
"remedy
Ink, remodiam
to guide ob
pcprnwadaid kcgae
vIa
en pcsrednictuem
w nieawykle napuseony spcsdb

"grandly
"graph

nykres

to Introduce

tu rrtra II

wproaadaic

to aggregate to ovgr:o' - gromadeic
data omIt, dame
mC':
otusira
creassurance
"nonetheless
niomn,el iodruk, iodnakze
concern
obawa
poprawnosc, dckladncsc
"accuracy
to crcwdscu,,osth
poayskac cob spotecasoicicwo/
popreeawspdlprasg wiels awyksysh isda,

on the plus side,,..
to take(the) pressure Ott Sb

oi do peeytywdsn naleuy ealiceyd...
elk Ou prejulrl of rnmsuv, zmnlejseyd

obcigzerlelpreslt na begot
'oserloadad eouv'luvd,d przeclg±any
to encourage iuin5tridg nachclt
"cure S o,mri lekarstruo
hypochondriac 1

hlporhofldcyk

remains tube seer

Ito jest) nadal nieiosnr, coat

pckaae gak sig sprawy putuceyl

9


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