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CREATIVITY LED | STRATEGICALLY DRIVEN |
DESIGN INSPIRED | RESULT ORIENTED
A MBA in retail and a branding graduate with over 7 years of experience,
I believe brands have a story to tell and I like to be the story teller.
A design enthusiast, I started an ideas lab based out of India, focussed
towards communication design & employer branding for leading brands &
li PepsiCo, Amazon, Glaxo SmithKline, Pitney Bowes Inc.
(India) etc. With past experience in brand development, brand
management & marketing, I have developed strategic thinking towards
business, branding, understanding of consumers, culture and an
appreciation for design. I am an imaginative, explorative and passionate
person, keen to learn hands on and contribute towards larger good.
Masters in Branding, School of Visual Arts, New York - 2017
Masters in Business Administration (MBA), BIMTECH, India - 2010
Bachelors of Arts, Economics Major, Sophia College for Women,
University of Mumbai, India - 2008
Ideation & Visualisation
Branding for participating brand
Chops Beef Jerky.
Identiﬁed territory, audiences,
developed brand tools including
positioning, promise, spirit etc.,
designed brand activation ideas.
Developed ideas for reviving print
business for the brand by exploring
3D printing by a step, a stretch and
a leap. Presented to Worldwide
Head of Brand at HP
Vans, VF Corp.
Project to Unify, Simplify and
Amplify the brand into new
territory for businesses based on
brand values and promise
A research project, tracing the roots
of the brand, its growth over 100
years, M&As, new products etc.
and ideation of new direction
for the business by ‘looking back to
100 Days of Trivial Tortures
An ongoing journey of 100 days of
documenting and illustrating
one indecision of everyday life.
• Awarded best coordinator for 2007, 2006, 2005 at Kaleidoscope,
an intercollegiate festival of Sophia College for Women, Mumbai, India .
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