CV JoseVieiraLopes .pdf
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JOSÉ VIEIRA LOPES
MEXICO CIT Y
30/11/1993, Por tugal
Originally from Portugal, currently living in Mexico City as head of marketing and digital content at
AIESEC México. Looking for next steps in service and technology industries in marketing, content and
brand management providing better solutions to people and businesses around basic societal needs.
NATIONAL DIRECTOR OF MARKETING AND
JULY 2016 - PRESENT, MEXICO CITY, MEXICO
National responsible for B2B and B2C lead generation as MoS
Focus on growing lead to customer conversion rate from 8% to 18%
generating 35% increase in sales.
Content sharing partnerships with 28 companies and
organizations such as ONU Mexico, Santander and Atrapalo.
Increase of conversion rates through exploring new channels and
content: blog and email nurturing for consideration & awareness
Content strategy and production: blog, video photo, email.
Social Media Management: Facebook, Instagram, Linkedin,
Tracking and management of 37 local branches’ marketing activities
E D U C AT I O N
BACHELOR DEGREE IN COMMUNICATION,
AUDIOVISUAL AND MULTIMEDIA
Escola Superior de Comunicação Social
2011 - 2014 LISBON, PORTUGAL
ERASMUS SEMESTER ABROAD
2012 BRNO, CZECH REPUBLIC
A L A N G UA G E S
NATIONAL DIRECTOR OF MARKETING
JUNE 2015 - JUNE 2016, COPENHAGEN, DENMARK
National marketing plan and execution
Tracking and management of 6 local branches’ marketing activities
Facebook, google ads and budget management
A/B testing of landing pages and email
Google Analytics, Google Adwords, Email Marketing,
Event management and event marketing.
FREELANCE VIDEO PRODUCER
2013 LISBON, PORTUGAL
Video sketches for a T V comedian.
AUDIENCE AWARD SHORT FILM FESTIVAL
2012 BRNO, CZECH REPUBLIC
Awarded best short by audience among 15 entries.
2014 VILNIUS, LITHUANIA
Weekly video and blog of cultural awareness classes in
orphanages and rehab centers.
A SKILLS & CO M P E T E N C I E S
Currently holder of Mexican temporary resident visa
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