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Hot Solutions For India’s Steaming Hot Drinks Market .pdf


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Hot Solutions for India’s Steaming Hot Drinks Market
Walk into your neighbourhood supermarket, and you’ll be amazed by the many shelves filled with
different tea and coffee brands. It’s clearly a booming market.
According to “India Packaged Coffee & Cafe Chain Market Overview” by Business Wire, the packaged
coffee market is expected to grow between 10-15% CAGR over next five years.
Coffee as a segment has steadily gained share of total consumer spending on beverages over the last
many years. The convenience, versatility of flavour & format, and branded experience provided by
instant coffee enable it to be positioned as a premium hot drink option. The easy preparation of
instant coffee, as well as its aptitude to be tailored to local taste preferences has made it the 'coffee
of choice' in most markets in India. Instant coffee has propelled brands like Nestle, HUL and Tata
Coffee in its category.
The growth of cafe chains over the last decade
also boosted the visibility and per capita
consumption of coffee among Indian
consumers. Cafe Coffee Day, Barista and Tata
Starbucks are some of the leading players in
cafe market.
The increasing awareness regarding the
harmful effects of aerated drinks is also
expected to shift the preference of consumers
towards coffee, which subsequently, is
anticipated to propel the worldwide market
for instant coffee in the near future.
In Business Wire’s Research and Markets’
other report, "India Packaged & RTD Tea
Market Overview", packaged tea market too is
expected to grow at a CAGR of 10-15% in the
forecast period. Indian packaged/branded tea market is segmented into four major segments such
as traditional black tea, green tea and herbal/fruit tea and other tea which includes instant tea,
organic tea, white tea, oolong tea, etc.
Among all these categories black tea is a dominant category in the Indian tea market, however green
tea is also expanding its presence among young Indian consumers due to its perceived health
benefits. Healthy growth is projected for the market in the coming years driven by increasing focus
on health and wellness. Regular & Lime/Lemon flavour green tea is most popular among young
consumers. Packaged tea has big brands like HUL, Tata Tea, Duncans Tea Limited in its category.
Today, many tea and coffee manufacturers use Nichrome’s tea and coffee packaging machines.
Nichrome’s Sprint 250 PLUS Series is a versatile powder packing machine, offering 2 pouch formats CSPP and Gusset pouch, and packs up to 2 Kgs at a speed of 120 packs per minute. It helps preserve

the freshness and flavor of the tea or coffee while delivering a smart package that is not only easy to
store and transport but stands out on the retail shelf.
Nichrome’s other offering for this industry is the Excel Plus Series. Excel Plus Intelligent Electronic
Weigh Filler is the tea packaging machine, and Excel Plus - Servo Auger is the coffee packaging
machine. Both machines pack up to 10 Kgs at a speed of 80 pouches per minute.
Nichrome also offers a full range of accessories and allied equipment with the Excel Plus and Sprint
250 Series. These include Dynamic Check Weigher, Online Metal Detection System, Date/Batch
Coding Devices, Dust Extraction System, PIP System, Baling Machine for secondary packaging and
Flexi Block System, among others.
Catering especially for the customer’s B2B customers in the Food & Hospitality industries, Nichrome
offers the Multilane Stickpack with Servo Auger Filler. This stick pack pouch packaging machine has
been specially innovated for convenient, single-serve packaging of coffee powder, tea and coffee
premix powders and other non free flow powders like milk powder, pharma/nutraceutical powders,
spice powders, etc.
Nichrome’s packaging solutions in India also include project Integration services. Especially for the
tea industry, Besides its range of efficient Tea & Coffee pouch packaging machines, Nichrome can
deliver fully integrated process lines with a range of Pre-Packaging and Post-Packaging equipment to
improve overall operating efficiency and reduce costs and downtime. More information visit :http://www.nichrome.com


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