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Endpoint Security Market Competitive Market Share
& Forecast, 2016 – 2024: Global Market Insights Inc.
Endpoint Security Market size is anticipated to increase owing to the growing need to reduce IT risks,
increasing end-point attack frequency on enterprises, and growing trends, such as BYOD, among
organizations. Increasing complexities and sophistication of cyber-attacks, such as trojans, zero-day
malware, and advanced persistent threats, are expected to propel the endpoint security market
demand. The industry is anticipated to gain traction with the growing data protection needs of
businesses during the forecast period.
The growing use of smart devices, such as smartphones, laptops & tablets, and specialized equipment
such as Point of Sale (POS) terminals, and barcode readers, will positively impact the endpoint security
market growth. These devices are active on networks and contain huge amounts of critical customer
data, thus increasing the need to protect these devices. Shifting inclination of service providers
towards distributed architecture is anticipated to drive the endpoint security market due to the
growing need to prevent data thefts.
The growing trend for integrated endpoint security suites is anticipated to present
viable growth opportunities for the future. The end-users increasingly demand
converged and integrated suites, owing to the integration issues caused by the
adoption of different suites. Thus, the growing demand for solutions with features, such
as encryption, data backup, intrusion prevention systems, firewall, and intrusion
detection systems, are anticipated to provide tremendous growth prospects for the
endpoint security market over the future.
Rising SaaS-based solutions implementation, particularly in SMBs, is further
anticipated to drive the endpoint security market size. SaaS-based security solutions
are economical owing to their pay-per-use model. The industry is expected to witness
an upward demand trend owing to several advantages including installation and easein-upgrading. New endpoint security layers are intended to protect devices against
metamorphic/polymorphic malware and zero-day threats.
The growing number of basic free solutions is expected to hinder the endpoint security
market growth. Additionally, lack of knowledge regarding the availability of economical
endpoint security solutions and understanding of internal threats intensity & hazards
is expected to negatively impact the industry share.
The endpoint security market is segmented on the basis of solution, service,
deployment type, and end-use industries. Based on solution, the endpoint security
market is segmented into anti-spyware/anti-malware, anti-virus, endpoint device
control, firewall, intrusion prevention, and endpoint application control. Antivirus
solutions are expected to change the endpoint security landscape owing to the
increasing trend of BYOD in organizations during the forecast period. The endpoint
device control solution is expected to play a vital role in market growth due to the
growing demand for tablet and smartphone security systems.
Endpoint security market on the basis of service are managed services, training &
support, and consulting. These can be deployed on cloud & on-premises and can be
implemented in large enterprises and SMBs. The endpoint security market end-use
industries include IT & telecom, government & defense, healthcare, BFSI,
transportation, manufacturing, retail, energy & utilities, and education. The
government and defense sectors together are projected to hold the largest market
North America currently dominates the endpoint security market owing to the
increased new & advanced technology adoption by the IT industry and presence of
several vendors. However, Asia Pacific is anticipated to witness fast growth due to the
increasing need for cyber security and penetration of technology.
The endpoint security market ecosystem consists of security solution vendors, security
service providers, system integrators, and consulting firms. Major security solutions
vendors include Intel Security, McAfee, Symantec, Trend Micro, AVG Technologies,
Forcepoint, RSA Security, Gemalto, Avast Software, ESET, eEye Digital Security,
Blue Coat Systems, Digital Guardian, Cisco Systems, Check Point Software, and
CipherCloud. Some other prominent vendors are WatchGuard Technologies,
Clearswift, Trustwave, Sophos, F-Secure, Proofpoint, Panda Security, and Kaspersky
The endpoint security market is fragmented with the presence of many small vendors
operating in niche segments with superior technology. They need to differentiate their
products and services through a unique value proposition on account of the market’s
intensely competitive environment. Strategies, such as mergers and acquisitions, are
anticipated to increase the scope of large vendors to enter the market. Big companies
including McAfee, Symantec, and TrendMicro have acquired many small companies
from 2010 to 2015 and are anticipated to continue during the forecast timeframe.
Additionally, due to increased competition, companies with weak market presence are
expected to acquire companies to provide integrated solutions. Increased investment
in R&D will drive the growth further. For instance, vendors, such as McAfee,
triumphant, Trend Micro, and Cisco Systems, have invested in innovations in incident
detection, response, and prevention.
About Global Market Insights:
Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research
and consulting service provider; offering syndicated and custom research reports along with
growth consulting services. Our business intelligence and industry research reports offer
clients with penetrative insights and actionable market data specially designed and presented
to aid strategic decision making. These exhaustive reports are designed via a proprietary
research methodology and are available for key industries such as chemicals, advanced
materials, technology, renewable energy and biotechnology.
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Global Market Insights, Inc.
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