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WHY SKU IS SO IMPORTANT FOR YOUR
The SKU or stock keeping unit is one of the simplest methods to improve your sales performance
on Amazon. SKU gives you a complete overview of your stock. It is referred to a sequence of
characters and acts as a vital link to inventory control and your earnings. Optimum utilization of
SKU leads to astute Amazon product page SEO and boost your sales figure too.
Selling products on Amazon is a dream comes true for every seller, but keeping a track of stock is
also necessary to make sure that inventory at warehouses reflect correct figures. Product SKUs
process is always beneficial to online Amazon sellers.
Benefits of Product SKU on Amazon
1) Profit: Your SKU tells everything. By studying your SKU data carefully, you can easily trace out
which products require more attention and which do not. Obviously, the product that is
appeaUntitled 1ring on the top of your Amazon SEO listing and having good selling figures is
your best performing item. Now you need to devote more time towards other products.
2) Stock Analysis: Successful implementation of the product SKU strategy will be a bonus to
your firm. The SKU software tool runs independently and alerts you every time whenever you
need to replenish the stock of a particular product. So, it helps you to deliver the customer’s
desired products on time while keeping them delighted about your timely delivery mechanism.
3) Inventory Track & Check: When you keep the SKU process clear and transparent, it will help
you to promptly locate your inventory items. As an entrepreneur, it is necessary to know every
detail concerning your stock or inventory. It also helps to reconcile the balance of your stock by
showing the actual inventory on screen. It is extremely useful to prevent refunds. An Amazon
seller-refunding customer’s order due to unavailability of stocks earns a bad reputation, which
must be avoided at all costs. It may also affect his Amazon product optimization strategy in
the long run.
4) Shrinkage and Loss: Some products at a warehouse may lay unproductive and unusable.
These products are liability as they can’t be sold. Using product SKU methodology, an Amazon
seller can easily de-list damaged or items that are susceptible to shrinkage as in case of oil or any
other liquid products. It also helps to identify stolen and lost products.
5) Pricing Details: If you have to reduce your prices for a few specific items by discount offers,
and you wish to know what discount rate you have offered previously, you can easily get such
information from the product SKUs. It keeps the entire record of your products sold and those
lying at stock.
Considering the level of humongous competition in the world of online sales, generating product
SKU for your inventory is the need of the hour. However, not everyone is adept at this process. An
Amazon seller should contact eStore Factory, the specialized Amazon optimization consultant
for further information on SKU and to even automatically generate one for his firm.