Memoria P&T 2016 (PDF)




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2016
MEMORIA | REPORT

P & T,

la p asió n y el g u sto con
q u e h aces las cosas

th e p assion and taste
y ou do b u siness

2016
MEMORIA | REPORT

ÍNDICE

1. SOBRE P&T

4

2. SERVICIOS OFRECIDOS

6

4. CAMPAÑAS REALIZADAS EN 2016

8

4.1 ENTRADA A MERCADO

9

Coleg io L os S au ces - Asociació n de
E mp resarios de Alcob endas

9

Cap a E scu ltu ra

1 0

B odeg a S ommos – Arag ó n E x terior

1 0

L iceo E u rop a – Arag ó n E x terior

1 4

T ec & T ec

1 5

B odeg as T emp ore – Arag ó n E x terior

1 6

4.2 MARKETING Y RRPP

17

D O S omontano

1 7

F I AB - CL U S AGA

1 8

4.3 REPRESENTACIÓN COMERCIAL

19

S p ain is B I O

1 9

E x tremadu ra Av ante

20

CONTENTS

1. ABOUT P&T

4

2. SERVICES OFFERED

6

3. P&T IN NUMBERS: BILLING

8

4. MARKET ENTRY
4.1 MARKET ENTRY

10
11

Coleg io L os S au ces - Asociació n de
E mp resarios de Alcob endas

1 1

Cap a E scu ltu ra

1 2

B odeg a S ommos – Arag ó n E x terior

1 3

L iceo E u rop a – Arag ó n E x terior

1 4

T ec & T ec

1 5

B odeg as T emp ore – Arag ó n E x terior

1 6

4.2 MARKETING AND PR

17

D O S omontano

1 7

F I AB - CL U S AGA

1 8

4.3 COMMERCIAL REPRESENTATION

19

S p ain is B I O

1 9

E x tremadu ra Av ante

20

0 1

SOBRE P&T

ABOUT P&T
N ew Y ork

Madrid

Miami

Memoria P&T 2016 / P& T Report 20 1 6

H o C hi Minh

4

P&T opera en varios pa ses del mundo y especialmente
en Estados Unidos, donde cuenta con dos oficinas una
en Nueva ork
Madison Avenue, suite 1 . 1001
New ork donde se ubica la sede de su filial: Passion
And Taste International LLC, constituida en diciembre de
01 y otra en Miami 1 80 Michigan Avenue, Miami
each, 1 0 lorida donde cuenta con despacho de
representaci n y personal colaborador a su cargo.
En noviembre de 01 , se ha ampliado la red de oficinas
con la apertura de nueva delegaci n en Vietnam L u
, T a Nh i n ng, S 1
ng Phan T n, Ph ng
a ao, u n 1, CMC. , desde donde P&T ofrece
cobertura y servicio directos en el Sudeste Asiático.
P&T nace en el a o 01 gracias a la dilatada
experiencia profesional de sus socios fundadores,
obtenida en la consultor a de negocio dentro del ámbito
asociativo empresarial de Madrid.
Convencidos del potencial que tienen las empresas
espa olas para competir en los mercados
internacionales nace P&T, con el ob etivo de ser el
puente que les ayude a llegar a pa ses de todo el mundo
y de prestar los me ores servicios de internacionalizaci n
a todas aquellas marcas espa olas que demanden
acciones para su implantaci n en mercados extran eros,
su promoci n comercial y el marketing internacional.
Asimismo, P&T traba a activamente con organismos
autonómicos como Extremadura Avante y Arag n
Exterior ARE , as como asociaciones como la
ederaci n Espa ola de Industrias de Alimentaci n
y ebidas IA , el Cl ster Alimentario de Galicia
CLUSAGA , y la Asociaci n de Empresarios de
Alcobendas ( AI C A) .
La presente memoria tiene como ob etivo exponer las
diferentes actividades y campa as llevadas a cabo por
P& T durant e el ejercicio 20 1 6 .

Passion and Tast e SL ( P& T) , a company wit h TAX I D
number B 8 6 6 338 49 and being referred t o in t his report ,
was incorporat ed in J anuary 20 1 3, wit h it s headq uart ers
in C alle C oraz ó n de María 8 º - 1 º , 28 0 0 2 Madrid.
P&T has operations in several countries, particularly in
t he United States of America where it operat es from
two offices: their headquarters located in New ork
Madison Avenue, suite 1 . 1001 New ork : Passion
And Taste International LLC, incorporated in ecember
01 and an office located in Miami 1 80 Michigan
Avenue, Miami each, 1 0 lorida , which houses a
representation office and their respective employees.
In November 01 , its network of offices expanded with
the addition of a new office in Vietnam Nh , T a Nh
i n ong, S 1
ng Phan T n, Ph ng a ao,
u n 1, CMC. , which allows P&T to o er coverage
and services in Southeast Asia.
P&T was founded in 01 thanks to the vast professional
experience of its founding members, oriented towards
business consultancy services within the business sector
in Madrid.
irmly believing in the potential of Spanish companies
to compete in international markets, P&T was founded
wit h t he aim of bridging t he gap and helping t hem get
into di erent countries around the world. Their aim
also includes providing be er internationalization
services to all Spanish brands seeking to establish their
presence in foreign markets, trade promotion and
international marketing.
P&T also works actively with autonomic bodies such as
Extremadura Avante and Arag n Exterior ARE , as well
as ot her associations such as the Spanish ederation
of ood and rink Industries IA , Clúster Alimentario
de Galicia ood Cluster of Galicia CLUSAGA , and the
Association of usiness Owners of Alcobendas AICA .
The aim of this report is to highlight the di erent
activities and campaigns conducted by P&T in 01 .

Memoria P&T 2016 / P& T Report 20 1 6

L a sociedad Passion and Tast e SL ( en adelant e P& T) , con
CI 8
8 , a que se refiere la presente memoria
se constituy en enero de 01 y su sede principal se
encuentra ubicada en la calle Coraz n de Mar a 8 -1 ,
28 0 0 2 Madrid.

5

0 2

SERVICIOS OFRECIDOS

Memoria P&T 2016 / P& T Report 20 1 6

SERVICES OFFERED

6

Los servicios de P&T nacen de la experiencia y la visi n
de su equipo tras detectar las carencias y necesidades
existentes en los servicios de internacionalizaci n
ofrecidos en el mercado.

P& T services are t he result of t he ex perience and vision
of a team who detected deficiencies and understood the
need for internationalization services available in
t he mark et .

Los servicios ofrecidos por P&T se centran
principalmente en tres grandes áreas:

The services o ered by P&T mainly focus on three
major areas:

1 . Ent rada al mercado

1 . Market entry

• Estudios personalizados sobre oportunidades
de internacionalizaci n.

• Customized market research on
internationalization opportunities.

• Listados comerciales de alt a calidad en cualq uier
pa s del mundo.

• Lists of high quality businesses in any country in
t he world.

• Planificaci n de agenda de contactos verificados.

• Planning of verified contacts agenda.

• Misiones comerciales para asociaciones, grupos
y empresas.

• Trade missions for associations, groups
and companies.

• sistencia en destino para via es de negocios.

• Business travel assistance at country destination.

• Campa as integrales de marketing.


arketing cru ado: colaboraci n con in uencers
de diferentes sectores.

2. Marketing and Public Relations
• Comprehensive marketing campaigns.
• Cross marketing: collaboration with in uencers
from di erent sectors.

• Campa as de marketing online.

• Online marketing campaigns.

• Gesti n de Relaciones Públicas.

• Public Relations Management .

• Eventos de promoci n.

• Promotional events.

• Participaci n en ferias.

• Participation in trade fairs.

3. Representaci n comercial

3. Commercial representation

• esti n de compras ventas int ernacionales.

• International sales and purchases management.

• Representación comercial en determinados destinos.

• Commercial representation in specified destinations.

En cuanto a los sectores de actividad, P&T traba a
diferentes sectores de actividad, si bien es cierto cuenta
con mayor recorrido y especializaci n en los sectores
agroalimentario y en educaci n.

With respect to the sectors of activity, P&T operates
in di erent business sectors although it holds vast
experience and specialization in the agri-food and
education sectors.

1 . Agroalimentario

1 . Agri- ood

2. Educaci n

2. Education

3. O t ros

3. O t her
Memoria P&T 2016 / P& T Report 20 1 6

2. Marketing y Relaciones P blicas

7






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