Carl K.pdf

Original file name: Carl K.pdf
This document has been shared on on 06/07/2017 at 09:21, from IP 122.173.***.***. This document download page have been viewed 3445 times.
File size: 181 KB (2 pages).

Share this document:


Document preview

Find Your 1,000 True Fans Whatsoever You Do –- Find Your 1,000 True Fans. By Carl Kruse A friend today asked me for a good book on marketing, as if I would know, but I then remembered the impact Kevin Kelly’s essay “1,000 True Fans,” had on me some years ago and suggested to my friend he start his research reading it. As I myself went back to re-read “1,000 True Fans,” it now struck me as one of the sanest and best approaches to reaching people, e.g., marketing, especially if you are starting out, like my friend. Kelly’s essay is perhaps the ultimate anti-branding approach to branding. In looking around the web, I see the essay has found champions such as Tim Ferriss, who has included it in his latest work, “The Tools Of Titans” (another fantastic read for all things lifehacking, to not say life-changing) and dovetails with the spirit of people like Seth Godin who advocate the idea of starting out by marketing to one or two people and taking it from there; a super condensed notion of 1,000 true fans. I’m not a marketer but I would not start any new venture – business, artistic or otherwise – without becoming real close to 1,000 True Fans. Find the essay at Keep Doing Goodness, Carl Kruse Contact Carl Kruse


Download Carl K.pdf

PDF - Download document

Download original PDF file
(PDF1.4, 181 KB)

Similar documents

Make a link to this document

  Link to document download page (short link)

  HTML code - Use this code to share your document on a Website, a Weblog or your Myspace profile

  BB-Code - Use this code to share your document on a Forum community

  Permalink - Permanent link to this document download page

QR-Code link to this page


comments powered by Disqus