Business Landscape .pdf
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Author: Sujit S.
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With the help of virtual assistants how the business
landscape has changed
In the 90’s, as the organizations began to cut costs, they started to outsource
those functions necessary to run a company but not specifically related to the
core business. The core business of the company was anything that
differentiated the company from others. The reason this concept began was to
reduce the costs associated with functions in an organization.
Since hiring staff was an expensive process, the chances of reducing hiring
across the board, if it is non-core was the rule of thumb. In the early days it was
considered only connected to companies, but as outsourcing emerged, there
came to a term associated called personal outsourcing. In this individuals would
outsource their individual tasks and chores to somebody outside the company or
outside their country.
Such a process evolved and the hired individual was called a virtual assistant.
Virtual assistant companies emerged with hundreds of virtual assistants getting
employed. Top players include GetFriday, AskSunday and BrickworkIndia.
The VA’s are widely skilled and with the ushering of the internet, there are several tools
that are available for the assistant to become more worthy to be hired upon. A business
oriented VA can handle email management, customer service (Personal Task
Outsourcing | flight booking virtual assistance | Secretary), digital marketing
virtual assistant services and much more. In addition to this, they can handle work like
lead generation to research to intelligence gathering. These are the reasons that
encourage companies to hire virtual assistants and these are helping change the business
1) Keep the Costs Low – Most companies now hire virtual assistant to cover
services that were consider in-house some years earlier. Operations like
Accounting services, copywriting services, and receptionist and webmaster
services. Businesses hire virtual assistant services because they help companies
to expand and keep the overhead costs low. There are no benefits to be
provided, no training and no need to have extra office equipment. These are
compelling financial reasons to hire virtual assistant.
2) Growth of the Market - The virtual assistant market is pegged at 352
million dollars. By 2019, it is expected to touch 2,126 million dollars, growing at
a percentage of 30.6% beginning from 2013.
3) Easing the strain of the business owner – As a business owner you
juggle a whole lot of responsibilities. A virtual assistant can ease the strain and
can handle tasks including administrative, technical and writing tasks and make
your workload lighter.
4) Get more done – All over the world, there is talent available in relatively
cheaper Asian markets. There are eager individuals, who are ready take on any
kind of challenge with regards to work. With this ample amount of choice
available, you could easily zero-in on a low cost and high quality virtual
assistant, who would help you get more done with the money on offer.
5) Elimination of full time help – Ever since Tim Ferris’s book on the
advocacy of personal outsourcing hit the shelf, there has been a trend of
businessman, self-employed professionals and even normal individuals looking
to assign their mundane tasks to someone outside. This has led elimination of
the concept of full-time help such as that of secretaries and this has been
replaced with that of virtual assistants.
6) Time Zone Advantage – Ever wanted to get something done while you were
asleep? Well by hiring a virtual assistant who works in a different time zone, the
employer can get the work done while being asleep. This has increased the
productivity of the organization and has eliminated the reasons to hire for every
need that arises in the office environment.
In the future, outsourcing would be continuing process and companies would be
attracted to it due to it being a cost saving venture. Further, there would the
turn towards outsourcing of core business activities, there will be favoring for
standardized outsourcing solutions compared customized solutions that are more
expensive. In addition, there will be merger of outsourcing and cloud sourcing
and they are meant to grow exponentially.