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How to Grow Your Android or iOS Game
One of the biggest challenges that startups and game developers face is growing their mobile
games. It doesn’t matter whether you have an Android game or an iOS game. The pursuit is
pretty much the same. The growth of a mobile game is a tricky business. In this article, I’ll try to
discuss the growth phenomenon of the mobile games. So that if you launch your Android or
iOS game someday, you’d know what to expect from this.
You must clearly know that this a huge pool and you’re about to jump in. You’ll try to pull
something off which isn’t easy at all. In fact, the majority of the people never make it to the
top. Hundreds of thousands of apps and games are being launched every month on App store
and Play store.
We’re not going to discuss that what it takes to make a mobile game successful because that
process requires getting things done from the scratch. In this scenario, we’re seeing a situation
where you’ve already launched an Android or an iOS game and now we need to take the
measures to grow the game. It’s a bit of a growth hacking plan for promoting a mobile game
that has already been launched.
Here are the key elements of growing your Android or iOS game:
1: Map out your future upgrade plans for the game
It sounds irrelevant but it would be the key to the process. When you’d know exactly what you
would add to the game or go to include into the game — You’ll start working on that. A mobile
game that keeps getting better over the course of time versus the game that never gets
upgraded has always a difference. The game that gets three or four upgrades in a year gets way
better than the game that never changes. Because every time you upgrade your game, you
obviously remove the bugs and improve the UI/UX as per feedback and experience. Another
important factor is that when you spend a year on the game upgrades, releasing new features,
and continuously improving in every update, you develop a brand over the course of time. You
must plan your upgrades before the launch or at least right after the release.
2: Eliminate the Ads
The ads are important for the mobile game developers. Everybody knows that because most of
the successful freemium games don’t have ads in the gameplay or anywhere in the game. They
use in-app purchase monetization model. If you want to grow your Android or iOS game, then
give it a look and if you’ve inserted the banner or any kind of ads, remove them right away.
Because it’s always distracting and disturbing for the gamers who want to give their time to
your game. Don’t ever think that you’re going to earn a dime in your first year of game launch.
Deliver first then think about making money off of mobile game development.
3: Hire a Guest Poster to write about the game
Guest Posting is a great branding strategy if it’s utilized the right way. Unfortunately, in the
online marketing world, a majority of them think that guest posting is a search engine authority
building a hack. In fact, they use it for the SEO. However, it isn’t anymore. Guest posting could
be a vital strategy to any brand or software or game’s branding. What it does is, it actually
builds a recognition in the audience’ mind. Use guest poster and pay him to try your game and
write about the Android or iOS game. Don’t just hire them to write about your game and link to
your app store’s link. In fact, talk to them and share your vision and choose the guest posters
who truly believe in delivering value to the readers and have authority in the space. You must
check out their portfolios before hiring them to write for your game. The review and mentions
must be based on originality and not just for the sake of advertising.
4: Try to Get Featured on Gaming Blogs
A similar strategy to guest posting could be getting featured on the gaming blogs. You may not
have to spend money on this but you may have to invest your time and energy. This begins with
the relation building with the gaming blogs and their authors. Start commenting on their blog
posts and share their gaming articles through your official game accounts. Make sure you have
social media profiles for your Android or iOS game. You may not quickly get featured on a
gaming blog but the consistent effort could make a difference. The gaming blogs are the best
place to grow your game and build a brand identity of your mobile game. The Destructoid,
Gameloft, TouchArcade, and the ShackNews are few of the top gaming blogs.
5: Build Connections with Gamers on Social Media
One of the useful growth hacking strategies for growing an Android or iOS game could be
building connections with the gamers. The gamers always have a following of people who are
interested in different kind of gaming platforms. Once you develop your relations with the
gamers on social media, you have to get in touch with them, share their content/updates, and
play nice with them. Once in a while you could ask them for a tweet or share your game’s news
or download link. It doesn’t always happen that the influencer whom you’ve built a connection
would consider your request and but you got to try and keep showing up even if they initially
don’t pay attention to your request. Most of the influencers are extremely busy and don’t have
much time to look at every single tweet or Facebook message they get.
These were the few strategies would definitely help grow your Android or iOS game.
The platform (Android or iOS) doesn’t really matter in this regard.
The point could matter is that how good your game is.
Whether you start promotion of your game from the day 01 or not but what you should do is
start thinking that how you can improve your game to make it better. Think as a player not as
the owner of the mobile game.
What else would you do to grow a mobile game?
CitrusBits is a well-known mobile app development company that helps startups in building
their mobile apps. We at CitrusBits know what it takes to convert the idea into a reality. Contact
us for your app development and we will take care of rest of the process.