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How to Launch Your Official Android and iOS Apps
If you’re one of those companies which are on the verge of deciding to launch their official
Android and iOS apps successfully then you might be interested in knowing that what it takes
to launch a successful mobile app. The launch of an official Android or iOS app isn’t just about
developing the company’s mobile app but it’s rather a planned course of action. Because
companies put their time, money, and energy into the mobile app development and if the app
ends up useless, not only would it waste the money and resources, but it would also spoil the
time given to it.
So, when brands and companies already know what to expect, it becomes easier for them to
get prepared beforehand and respond properly along the way. A lot of companies still believe
that they don’t need mobile apps for their businesses. This report showcases lots of data about
the mobile users, mobile search, and mobile adoption for the internet, which signals that
mobile is one of the most important elements of any business’ growth strategy in the years to
Let’s dig into this and find out more about launching a mobile app. There are four essential
elements of developing a company’s official mobile app:
1: Main Idea
Never forget to bring up a unique idea of the app. Don’t just create your official app with 5 tabs
filled up with text and contact details at the end. An official app of your company should be
much more than that. The main idea is a concept of your company’s app that differentiates
your app from the rest of the companies’ apps.
Nobody likes to see a filthy and unattractive app. So make sure that your app does have some
eye-catching user-interface. It could be an animated intro and a beautifully designed options
using the same theme. The user-interface is much more than just the theme of the app. It also
involves the transition from one section to another, plus how smoothly the job is being done.
3: Design & layout
The design & layout means the whole coloring, menus, and wire-framing. It shows how efficient
and beautiful an app looks like with an elegantly designed layout.
4: Goals to Achieve
The app can’t be considered a successful development if it’s not serving well. The goals to
achieve should be on a list beforehand that the app is supposed to do this and help us with
that. The purpose is that make sure you clarify the goals of your app. It shouldn’t be just for the
sake of mobile app development.
Now let’s come to the main part.
Here are three steps of launching an official mobile app:
1: Initiating the Ideation Phase
It all begins with the ideation process. At this point, the idea of a mobile app is discussed,
brainstormed, and analyzed. The core purpose of this phase is to shape up the concept of the
app. Once the idea is found and transformed into an acceptable form, the mobile app
development process goes further. A lot of companies emphasize at this point when they’re
developing their official mobile app or they’re launching their mobile-based tech startup. The
idea of an app is what makes it helpful or useless. However, it’s not the only important part of
the app development or startup launching process, the marketing and PR contribute a lot.
2: Making it Off the Ground
At step two, we convert the idea into the product when it comes to launching an Android or iOS
app. The brands who have already worked on their apps’ ideas, either they outsource the
service of freelance app developers or hire mobile app development companies such
as CitrusBits. They deliver the concept and idea of their app and work closely with the
development team to finish it off properly. Once the app is ready and tested, the app goes live
on the specific date decided by the company.
3: Post-launch Upgrades
Once the app is live, the process doesn’t stop here. Although, the app development team does
a lot of testing and analysis before making the app live but there is a post-launch upgrade
procedure that is quite an important thing to consider. Once the app is live and the company
pushes the app through online advertising, newsletter, press release, and social media to get
some traction. Once the audience of the brand starts to test the app, they’re likely to set their
opinions related to what is missing and what could be done further. Such feedback is crucial to
the process and companies pay attention to the user-generated opinion to fix things up and
improve the features. Therefore, sooner or later, they roll out the post-launch upgrade to the
app to improve the user-experience.
A successful company’s official app does exactly what the company wants. It’s up to the
decision makers or the strategy builders of the company that what they want from their mobile
The purpose clarifies the app’s mission.
If you’re a company and looking to hire someone to get your brand’s mobile app ready, make
sure you brainstorm about what you want your app to do for you.
If you just want your app users to read a few pages about your company on your app, nobody is
going to do that because this is what a website is for. However, if you choose to provide a quick
customer care email service through your app or decide to give the access to the exclusive
resources that is only available on the app, then it could make your app worth installing for
your customers. Now, brands are trying to get connected with their prospects and customers
more than ever. An interesting feature can help you create a hook with your customers and
Why would you choose to create an official mobile app for your business?