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CASSONDRA LENOIR PRESENTS THE

JUNE 24, 2017 • NEW YORK, NY
THE ONLY ENTERTAINMENT AND MEDIA CONFERENCE
FOR ENTREPRENEURIAL MILLENNIALS OF FAITH.

TABLE OF CONTENTS
1. CONFERENCE OVERVIEW
2. WHAT IS A PASSIONEER?
3. CONFERENCE CREATOR
4. 2017 ITINERARY
5. TITLE MEDIA PARTNER SPEAKER
6. CONFERENCE SESSIONS
6. WORKSHOP FACILITATORS
7. PANELISTS
8. PILLAR TALK INTERVIEWEES
9. PERFORMERS
10. VENDORS
11. SPONSORS
12. MEDIA PARTNERS

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CONFERENCE OVERVIEW
THE PASSION IS PURSUIT CONFERENCE IS THE ONLY
ENTERTAINMENT AND MEDIA CONFERENCE FOR
ENTREPRENEURIAL MILLENNIALS OF FAITH.
ON SATURDAY, JUNE 24TH, NEW YORK CITY WILL BE HOSTING
THE INAUGURAL PASSION IS PURSUIT CONFERENCE. PIPC2017
IS A ONE-DAY EXPERIENCE CREATED TO EMPOWER, EQUIP,
AND EDUCATE YOUNG BUSINESS OWNERS THROUGH
THOUGHT-PROVOKING, LIFE-CHANGING WORKSHOPS, PANEL
DISCUSSIONS, KEYNOTE PRESENTATIONS, A VENDOR MARKET,
PROFESSIONAL NETWORKING, LIVE ENTERTAINMENT, AND SO
MUCH MORE! THIS YEAR’S THEME IS MOVE DIFFERENT AND
OUR PURPOSE IS TO INSPIRE, INFORM, AND IGNITE YOUR
INNER PASSIONEER.

WHAT IS A PASSIONEER?
THE BETTER QUESTION IS “WHO?” AND THAT WHO IS YOU! FOUNDER OF
THE PASSION IS PURSUIT CONFERENCE, CASSONDRA LENOIR, COINED THE
TERM. SHE ALSO CREATED THE FOLLOWING DEFINITION FOR PASSION.
“PASSION IS THE DRIVING FORCE IN ONE’S LIFE. IT’S THE THING THAT KEEPS
YOU DEDICATED, MOTIVATED, AND FOCUSED IN STRIVING TO ACHIEVE
GREATNESS.” FOR CASSONDRA, A PIONEER IS DEFINED AS A PERSON WHO
IS AMONG THE FIRST TO EXPLORE OR SETTLE IN A NEW SPACE – WHETHER
PHYSICALLY, MENTALLY, SPIRITUALLY, RELATIONALLY, OR FINANCIALLY.
ULTIMATELY, A PASSIONEER IS SOMEONE WHO THROUGH PURSUING THEIR
PASSIONS CHARTERS NEW TERRITORY. IT ISN’T NECESSARILY UNCHARTERED
TERRITORY, BUT THEY ARE THE FIRST OF THEIR KIND TO DO IT – BE IT, THE
FIRST IN THEIR FAMILY, FRIENDS, GENERATION, ETC. PASSIONEERS PRETTY
MUCH FIGURE OUT WHICH ROUTE TO TAKE THROUGH LIFE’S JOURNEY BY
FOLLOWING THE BURNING DESIRE FROM WITHIN. PASSIONEERS UNDERSTAND THAT IMPOSSIBLE IS NOTHING. THEY CONTINUOUSLY TURN THEIR
CAN’TS INTO CANS, DREAMS INTO PLANS, AND VISIONS INTO THEIR REALITY
BECAUSE THEY UNDERSTAND THAT THE PROOF OF PASSION IS PURSUIT.
AND MOST IMPORTANTLY, ONCE PASSIONEERS ARRIVE TO THIS NEW SPACE,
THEY THEN PREPARE THE WAY FOR OTHERS TO FOLLOW.

CONFERENCE CREATOR

CASSONDRA LENOIR

WWW.CASSONDRALENOIR.COM •

@CASSONDRALENOIR

CASSONDRA LENOIR, THE INSPIRATIONAL TEACHER, ENTREPRENEUR, SELF-PUBLISHED AUTHOR OF, FROM
NOTHING TO NEW YORK, AND CREATOR OF THE PASSION IS PURSUIT CONFERENCE, HAS TAKEN THE WORLD
BY STORM. BEING THE EXPERT OF TURNING CANT’S INTO CANS, DREAMS INTO PLANS, AND VISIONS INTO
REALITY, SHE IS PROFOUNDLY DEDICATED IN SERVICE TO HELPING OTHERS TO DO THE SAME THROUGH
FIRST DISCOVERING, AND THEN PURSUING THEIR PASSIONS. THE ST. LOUIS NATIVE CURRENTLY RESIDES IN
NEW YORK CITY WHERE SHE HOSTS A SLEW OF MONTHLY EVENTS AND WORKSHOPS, MENTORS
COUNTLESS INDIVIDUALS SEEKING THEIR PURPOSES, HEADS THE YOUTH MINISTRY AT CRENSHAW
CHRISTIAN CENTER NEW YORK, AND COACHES A MULTITUDE OF YOUNG BUSINESS OWNERS AND ASPIRING
AUTHORS.
CASSONDRA IS INDUBITABLY THE CHIEF PASSIONEER OF HER GENERATION.
WITH ONE MONTH’S RENT, A TEN DOLLAR AN HOUR INTERNSHIP LINED UP AT ONE OF THE LARGEST MEDIA
AGENCIES IN THE WORLD, AND A BOAT LOADOF FAITH, CASSONDRA LENOIR MADE THE BIG MOVE TO NEW
YORK CITY ON MAY 29, 2012. ONLY 16 DAYS OUT OF COLLEGE, THE ST. LOUISAN HAD ABSOLUTELY NO IDEA

WHERE SHE WOULD BE LIVING ONCE JUNE ENDED IF SHE WOULD HAVE ENOUGH MONEY TO SAVE AND PROVIDE FOR HERSELF, OR WHAT HER FIRST
SUMMER AWAY FROM ALL HER FAMILY AND FRIENDS WOULD ENTAIL. HOWEVER, WHAT SHE DID KNOW WAS THAT WITH HER INTERNSHIP ENDING IN
AUGUST AND “NOTHING” TO GO BACK TO, THE DESIRE TO HAVE A FULL-TIME POSITION IN NEW YORK QUICKLY BECAME HER ONLY FOCUS.

INSTANTANEOUSLY HER MOTTO, ‘THE PROOF OF PASSION IS PURSUIT,’ BECAME HER WAY OF LIFE AND WITH MANY SACRIFICES THAT’S EXACTLY WHAT
SHE’S DONE – PURSUED HER PASSIONS. AS A FIRST-GENERATION COLLEGE GRADUATE FROM A SINGLE-PARENT HOUSEHOLD, THE GREAT LANGSTON
HUGHES’ WORDS REIGN TRUE: “LIFE FOR ME AIN’T BEEN NO CRYSTAL STAIR.”
SINCE MOVING TO NYC, CASSONDRA HAS REALIZED THAT EVERYTHING SHE THOUGHT WAS “NOTHING” PREPARED HER FOR NEW YORK. HER FIRST BOOK
ENTITLED, FROM NOTHING TO NEW YORK EXPANDS ON HER JOURNEY OF SELF-DISCOVERY AND SUCCESS. THE BOOK BEGINS IN HIGH SCHOOL WHERE
SHE ACQUIRED THE MAJORITY OF HER GREATEST LIFE LESSONS AND CONTINUES THROUGH HER FIRST SUMMER IN NEW YORK CITY.
FROM A LITTLE GIRL, CASSONDRA’S MOTHER ALWAYS INSTILLED IN HER THE LOVE OF CHRIST AND THAT ANYTHING WORTH HAVING IS WORTH WORKING
FOR, SO NOT GIVING NEW YORK HER ALL WAS OUT OF THE QUESTION. FROM BEING FULL-TIME TO FIRED, THE SELF-PUBLISHED AUTHOR HAS VICTORIOUSLY OVERCOME COUNTLESS OBSTACLES.
DURING CASSONDRA’S ROAD TO SELF-DISCOVERY, SHE CONTINUES TO UNVEIL NEW PARTS OF HERSELF AND IS A STRONG ADVOCATE OF THE QUOTE,
“IT’S NOT ABOUT THE DESTINATION BUT THE JOURNEY.” THROUGH HER MONTHLY EVENTS, WEBSITE’S UPDATES, AND DAILY LIFESTYLE, CASSONDRA
CONTINUOUSLY INSPIRES EVERYONE TO TAKE ADVANTAGE AND ENJOY THE JOURNEY BECAUSE EVERY MOMENT COUNTS!
ONE TOUCH FROM GOD CAN CHANGE YOUR LIFE – ONE PERSON. ONE CONVERSATION. ONE PHONE CALL. ONE DIVINE CONNECTION. ONE MOVE IN
FAITH AND OBEDIENCE CAN COMPLETELY SWITCH YOUR LIFE AROUND AND TURN YOUR NOTHING INTO “NEW YORK.”

2017 ITINERARY
TIME

ITINERARY

LEAD

DURATION

DETAILS

8:00AM

REGISTRATION

CASSONDRA

45 MINS

REGISTRATION, NETWORKING, HEADSHOTS

8:50AM

PERFORMANCE

SOPHIA

5 MINS

PERFORMANCE

8:55AM

STRESS RELIEVER/PRAYER

CASSONDRA

5 MINS

PRELUDE

9:00 AM

OPENING KEYNOTE

CASSONDRA

45 MINS

KENNETH

40 MINS

MOVE DIFFERENT IN BUSINESS

9:50AM

LISTEN & LEARN
WORKSHOP

10:30AM

PERFORMANCE

ARMY

10 MINS

PERFORMANCE

10:45AM

INTERACTIVE WORKSHOP

JANELLE

40 MINS

MOVE DIFFERENT IN POWER

11:30AM

TITLE MEDIA
PARTNER SPEECH

ROCHELLE

20 MINS

“DELAY IS NOT DENIAL”

11:50AM

LUNCH BREAK

LUNCH BREAK

1 HR, 10 MINS

VENDOR, LUNCH, NETWORKING

1PM

MEN EXPERT PANEL

CASSONDRA

30 MINS

INTERVIEW STYLE - MILLENNIAL MOVERS

1:30PM

WOMEN EXPERT PANEL

CASSONDRA

30 MINS

INTERVIEW STYLE - MILLENNIAL MOVERS

2:05PM

PERFORMANCE

A.R. ELI

10 MINS

PERFORMANCE

3:10PM

INTERACTIVE WORKSHOP

RICK

40 MINS

MOVE DIFFERENT IN FINANCIAL FREEDOM

3:55PM

PERFORMANCE

LEAH

10 MINS

POET

4:05PM

CLOSING KEYNOTE

CASSONDRA

45 MINS

4:50PM

CLOSING PERFORMANCE

SOPHIA

10 MINS

MOVE DIFFERNT WITH PASSION,
CLOSING PRAYER & SINGER INTRO

5:15PM

BONUS NIGHT
SESSION BEGINS

CASSONDRA/SASHA

30 MINS

SPEED NETWORKING

5:45PM

PILLAR TALK

CASSONDRA

30 MINS

PILLAR TALK WITH SPECIAL GUEST

6:25PM

Q&A

CASSONDRA

25 MINS

Q&A

6:50PM

IT’S A WRAP!

CASSONDRA

----

PRAYER AND GOODNIGHT!

PERFORMANCE

TITLE MEDIA PARTNER SPEAKER
ROCHELLE
TURNER
/ROCHELLE.TURNER.7

ROCHELLE IS THE MARKETING AND AUDIENCE DEVELOPMENT
MANAGER FOR BLACK ENTERPRISE. SHE IS RESPONSIBLE FOR
THE MARKETING AND PROMOTION OF BLACK ENTERPRISE
EVENTS INCLUDING THE WOMEN OF POWER SUMMIT, THE
ENTREPRENEURS SUMMIT, GOLF AND TENNIS CHALLENGE,
AND MOST RECENTLY THE BLACK ENTERPRISE TECHCONNEXT
SUMMIT. IN ADDITION, HER ROLE INCLUDES MANAGING
PARTNER RELATIONSHIPS TO ENGAGE AND EXPAND THE BLACK
ENTERPRISE AUDIENCE.
PREVIOUSLY, ROCHELLE WORKED AT HAYMARKET MEDIA AS THE MARKETING MANAGER
FOR SC MAGAZINE, MORGAN STANLEY AS AN EVENT PLANNING COORDINATOR, AND AS
AN ASSISTANT ACCOUNT EXECUTIVE FOR UNIVERSAL MCCANN. SHE GRADUATED WITH A
MASTERS DEGREE IN MARKETING FROM MOUNT ST. MARY’S UNIVERSITY IN MARYLAND.
CURRENTLY, ROCHELLE RESIDES IN HARLEM AND IS AN ACTIVE MEMBER OF AND MINISTER
AT THE ROCK CHURCH.

CONFERENCE SESSIONS
MOVE DIFFERENT IN BUSINESS: THE LEGALITIES, MARKETING, STRATEGY, AND

SOCIAL MEDIA

IS YOUR BUSINESS LEGALLY PREPARED FOR MURPHY’S LAW? DID YOU JUST ASK YOURSELF, “WHAT IN THE WORLD IS
MURPHY LAW?” WELL HERE’S AN EASIER QUESTION, DO YOU THINK BEFORE YOU POST? DURING OUR MOVE
DIFFERENT IN BUSINESS SESSION YOU WILL LEARN THE LEGAL RAMIFICATIONS OF SOCIAL MEDIA IN BUSINESS. WE
WILL SHARE WITH YOU A MAJOR KEY TO ENTREPRENEURIAL SUCCESS: MARKETING STRATEGY 101- WIDENING YOUR
PROFIT BY NARROWING YOUR FOCUS.

MOVE DIFFERENT IN POWER: THE POWER OF NETWORKING AND IT'S AFFECT ON
YOUR NET WORTH

AT THE INTERSECTION OF YOUR FAITH, YOUR TRIALS AND TRIUMPHS IS HOW YOU “SHOW UP” IN THE WORLD. YOUR
REPUTATION, HOW YOU MANAGE RELATIONSHIPS AND HOW YOU NURTURE RELATIONSHIPS CAN EFFECT YOUR
BRAND TRAJECTORY. EVEN MORE SO, HOW YOU VIEW YOURSELF CHANGES THE DYNAMICS OF YOUR NETWORKING
ABILITIES AND INTERCONNECTIONS.

MOVE DIFFERENT IN BRANDING: SECURING SPONSORSHIPS & PARTNERSHIPS
AND THE LIFE-CHANGING BENEFITS OF PRODUCTS AND MERCHANDISE

DEVELOPING A CONSTANTLY EVOLVING LIST OF CONTACTS THROUGH NETWORKING CAN ASSIST WITH BRAND
RECOGNITION TO GET SPONSORS ON YOUR SIDE. EXPECT TIPS AND GEMS BACKED BY PROVEN RESULTS, ON HOW
TO SECURE SPONSORSHIP, AND BUILD A RELATIONSHIP THAT SPRINGBOARDS INTO A PARTNERSHIP BOTH YOU AND
THE SPONSOR CAN BENEFIT.

MOVE DIFFERENT IN FINANCIAL FREEDOM: ENOUGH SAID.

IT’S TIME TO START CREATING GENERATIONAL WEALTH. AFTER THIS SESSION YOU WILL LEAVE WITH A FIRM
UNDERSTANDING OF GOOD AND BAD INVESTMENTS, AND THE DIFFERENCE BETWEEN THE TWO. YOU WILL ALSO
LEARN HOW TO CREATE GOOD HABITS

WORKSHOP FACILITATORS

KENNETH M. WILLIS, ESQ
@KENNETHMWILLIS

“STATISTICALLY AS A YOUNG AFRICAN AMERICAN MALE IN COURT, THE PINSTRIPES ON MY THREE PIECE SUIT
WAS SUPPOSED TO BE A DIFFERENT KIND, PERHAPS BLACK AND WHITE AND THE TYPE OF SUIT WITH NO
BUTTONS.”
THESE ARE THE REFLECTIONS OF KENNETH M. WILLIS, A PASSIONATE CRIMINAL DEFENSE AND CIVIL RIGHTS
ATTORNEY REPRESENTING THE POOR AND DISENFRANCHISED; WHETHER IT WAS IN THE SMALL TOWN OF
OPELOUSAS, LOUISIANA OR NEW YORK CITY, KENNETH HAD A PURPOSE TO FULFILL FOR THOSE WHO WERE
NOT AS FORTUNATE AS THE YOUNG BOY FROM THE DEEP SOUTH.
KENNETH WAS BORN AND RAISED ON THE WESTBANK OF NEW ORLEANS IN MARRERO, LOUISIANA WHERE
HE GRADUATED FROM JOHN EHRET HIGH SCHOOL. KENNETH ATTENDED SOUTHERN UNIVERSITY AND A&M
COLLEGE OF BATON ROUGE, LA WHERE IN ONLY IN THREE YEARS, HE EARNED A BACHELOR’S DEGREE IN
BUSINESS MANAGEMENT AND LATER EARNED A JURIS DOCTORATE FROM SOUTHERN UNIVERSITY LAW
CENTER.
KENNETH EXPERIENCED PARADOXICAL HIGHS AND LOWS IN HIS PURSUIT OF SUCCESS, FROM GRADUATING AS THE NUMBER ONE RANKED STUDENT IN
THE COLLEGE OF BUSINESS TO CLEANING BATHROOMS FOR GAS STATIONS THE VERY NEXT YEAR. AS QUOTED IN ONE OF HIS SPEECHES… “SOMETIMES
YOU HAVE TO DOWNGRADE YOURSELF TO UPGRADE YOURSELF.”
KENNETH CONFRONTED ADVERSITY HEAD-ON HIS FIRST YEAR IN LAW SCHOOL WHEN HE AND HIS FAMILY WERE DEVASTATED BY THE EFFECTS OF
HURRICANE KATRINA. HE RECALLS, “THERE WERE ABOUT 14 OF US UNDER ONE ROOF, ALL OF A SUDDEN THE DEMANDS OF LAW SCHOOL WERE AN
AFTERTHOUGHT AND YOU’RE JUST PRAYING THAT EVERYONE WILL MAKE IT OUT OF NEW ORLEANS ALIVE.”
KENNETH’S UPBRINGING AND PERSONAL EXPERIENCES FUELED HIS PASSION FOR REPRESENTING THOSE WHO HAVE BEEN AFFLICTED AND ABUSED AND
OFTEN TIMES DISCARDED BY SOCIETY. AT THE TENDER AGE OF 25, KENNETH ESTABLISHED THE WILLIS LAW FIRM, LLC AND CURRENTLY SERVES AS THE
FIRM’S OWNER AND MANAGING ATTORNEY. KENNETH IS A MEMBER OF THE LOUISIANA AND NEW YORK STATE BAR AND MAINTAINS A MULTI-STATE LAW
FIRM IN BATON ROUGE, LA AND NEW YORK CITY. AS A TRIAL ATTORNEY, KENNETH PRIMARILY FOCUSES IN THE AREAS OF CRIMINAL DEFENSE, CIVIL
RIGHTS, AND GENERAL CIVIL LITIGATION.
KENNETH HAS BEEN INTERVIEWED BY ROLLING STONE MAGAZINE, KATC ABC NEWS AND THE ADVOCATE, REFERENCED IN THE LOS ANGELES TIMES,
FEATURED IN ESSENCE MAGAZINE AND APPEARED ON ESPN.
AS A HIGHLY TOUTED KEYNOTE SPEAKER, KENNETH USES HIS UNIQUE AND DYNAMIC ABILITIES AS A LITIGATOR AND PUBLIC SPEAKER TO ADDRESS
DIVERSE AUDIENCES REGARDING A WIDE ARRAY OF INSPIRATIONAL, ENTREPRENEURIAL, SOCIAL AND LEGAL TOPICS. HE ESPECIALLY ENJOYS SHARING
HIS PERSONAL EXPERIENCES TO INSPIRE HIS FELLOW MILLENNIALS TO ACHIEVE ASTOUNDING SUCCESS DESPITE PERIODS OF OVERWHELMING DESPAIR.


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