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Is content marketing the new branding .pdf


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Is content marketing the new branding?
The answer won't come to you so soon­ it's my job to prove to you it's essence.
However, here's a question­ what is branding to you? Is it your company name? Or, your tag line
or, logo?

As a matter of fact, it's another name for creating perception.
Several marketers will will question their teams with regard to how exactly market the product or,
build the brand?
But, we at marketers need to re­ frame this question­ It should sound like how exactly they want
their audiences to feel or perceive about the product once it's into the market!
Let's  get  to  the  point­  A  brand  is  as  important,  as  promising  as  a  promise.  It's  all  about  an
expectation of an experience.
Yes, it's true that the logo, the colors, the tag line exist in audiences minds­ it's just an experience
to all our minds.
Brands  will  face  several  kinds  of  scenarios,  expectations,  etc.­  They  might  rise  or,  have  a  short
fall or, over­ achieve their perceptions!
For  instance,  take  Volvo,  we  associate  the  brand  with  sturdiness,  safety,  etc.  That  defines  a
brand­ the Experiences!

Also Read:What are buyers looking for in an apparel brand?

The  essence  of  every  brand  lies  within  it's  meaning­  words  definitely  matter.  Yes,  the  aesthetic
finish is important but, the words definitely matter.
Volvo, as brand is a constant stream of reviews given by customers that are published time and
again, year in and out­ that defines each brand!
Content is currency?
Content  is  definitely  currency­  it's  something  we  trade  in  exchange  for  our  audiences'  attention.
This currency increases it's value every time shared and read by all. 
However, at the end of the day, the authentic ways work in a quicker fashion, especially­ content
marketing with regard to email marketing campaigns.
Especially, if your organization is new, it's hard to achieve what was mentioned above­ you need
to  develop  brand  awareness,  loyalty  and  so  on  to  ensure  your  brand  to  reach  that  level.  So,  2
things  can  happen  here­  either,  you  can  buy  email  list  or,  you  can  opt  for  email
appending  services  by  appending  brands  like  Appending  Companies  and  fix  your  mailing
database.
As a matter of fact, no matter how new or old your brand is, 'No comment is a failure.' 
The  moment  your  brand  creates  qualitative  content,  user­  centric  content,  all's  going  to  go  your
way.
In the end, answering my question­ well, it's definitely the new for of branding! New but, hard and
time consuming. 


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