DIG24868 SpidersnetInfinityMerger(Concept) (2) .pdf

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Each niche category will have a coloured accent to correspond with the appropriate
segment in the roundel. These accents will appear in the logo, primary CTAs and any colour
highlights as appropriate.
The forward slash before the niche name corresponds with the niche URL
(spidersnet.co.uk/marine etc)

On the first visit, the user will get the neutrally-branded homepage with the
standard logo and homepage sliders with an automotive bias.
Sliders will be different websites on different devices to emphasise that we do
web design - the current sliders (particularly the finance integration one) are
too ambiguous.
Users can navigate to niche pages using a drop-down on the top right. A ‘get
started’ CTA conveys urgency and should link to the new self-service process.
This should appear on all pages.
The navigation, layout and number of pages is bloated and needs simplifying

On switching to a different niche, the homepage layout should remain largely
the same, but use visual clues and language to emphasise that niche.
The brand colour highlights should be used consistently, the subtle
background image on the hero emphasises the niche without detracting from
the screenshots in the devices.
Personalisation should be used so that when that user returns to the
Spidersnet homepage, they should be taken (without prompt) to the last
version they visited. The dropdown in the top corner will make it easy for them
to switch back to the default version if required (unlikely).

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