we’re seeing a change in roles. Everyone has the power to publish, the power to curate, the
power to be found, and the power to be heard. With such ephemeral and everchanging roles as
we move from profile to profile and community to community, there’s no way to keep it all
straight save for one singular title: People.
We are people connecting with other people in a P2P market, and we do it by telling each other
stories and creating even more of them together.
Tell Your Story
The first story people want to hear is the one you’ve lived. They want to know how your brand
came to be and why it began in the first place. And more than just appeasing their interest in
you, you’re implanting a story that’s easy to remember and relate to.
Just think about how the big brands do it. You may not know the computing power of the latest
Apple devices, but you’ve certainly heard of Steve Jobs and may even know his story. The
same goes for Facebook. We all know how small of an idea it was at its conception and how it
grew beyond Zuckerburg’s wildest dreams.
In what you say and what you create, you have to tell your own story. Telling your audience
what you’re doing without telling them what you’ve done won’t engage them. Those that tell their
stories, and tell them well, are the ones that will succeed.
Tell Many Stories
Today, everyone is a publisher . Just by looking at your news feed, you’re being exposed to
thousands of stories from publishers of all varieties. The next step after you’ve told your story is
to create and tell even more, and this is accomplished through content.
Small stories, selfcontained and succinct to fit within the limited attention span for most Internet
browsing, can be seen all over, like this one from TrueMove H.
[Insert this Video Here]
These stories instill a relatable emotion in us, whether it’s compassion, happiness or even
anger. Most importantly, these stories do not push brands upon the audience. They may push
those same values, ideals and goals that you hold, but they do so with a different approach.
Capturing these moments in stories and bringing them forward for your audience is an art.
Modern marketers have a lot demanded of them, but storytelling must be at the foundation of it
all, and should weave its way into how you relate to and engage those that matter most to your