What You Need to Know About How the
Internet is Connecting People to People
The traditional model of identifying businesses and customers is being broken down and
replaced by the much more efficient and accurate P2P.
By Jeff Medema | Media Contributor
When you think about yourself as a member of the Internet, what do you envision? Techie?
Lurker? Enlightened Guru? Very likely, it’s not just simply Consumer, and even if it’s Business,
there’s surely a lot more to you than that.
We transcend these titles implied by buckets, like B2B and B2C, as people of the Internet; we
are so much more. As individuals, we play enough of a part in each of these roles, in addition to
a thousand other dynamic and fluid roles, that the line begins to blur. It becomes far too
complicated to restrict ourselves to just two roles when we think about how we connect to each
other. We are people connecting to other people, simple as that.
What matters is how we build who we are online. Building a digital presence may seem like
something just businesspeople need to worry about, but it’s something you do without even
trying just by being online. Uploading videos, posting pictures, and even just saying what’s on
your mind in a public space builds upon what others can find about you.
And it’s these networked public spaces that allow all sorts of amazing communities to really
come to life. In these communities, founders and highly active members may attain something
of a higher status, but the group is ultimately made up of a collection of equals. Individuals may
have different reasons for joining, but at the end of the day, it’s still just people connecting with
other people. What you need to determine for yourself is: what do you want to achieve by being
part of these communities?
You Can Achieve Anything
It may seem cliche, but it holds quite a bit of truth. Anyone with an idea, product, service, or
merely the desire to be heard has the power to build a digital presence and get noticed online.
The denizens of the Internet have made this even easier by building their communities on
platforms and in places with specialized methods of sharing and connecting. Tattoo artists like
Alice Carrier , for instance, have tons of pictures to share, and have built large communities by