offer traveler’s insurance to frequent flyers and coupons to those who frequent certain
The key is that there is no limit to the distance you can have between you and the people you’re
trying to reach. The Internet has connected us all, and allowed us to reach each other
regardless of where we are and what we’re doing. All you need is a plan to reach your audience
and the data to make smart decisions about how what you’re offering is going to fulfill their
needs and be relevant to them in the moment that you offer it.
We Will All Be Connected
Technology that connects us is spreading to every corner of the globe, and the advantages of
this connection are only just beginning to be understood. Not too far in the future, wearables will
take the next step and permanently connect us. Already, millions have chosen to count their
steps and monitor their heart rates with this technology, and it’s not long before they’ll want to
Technology will eventually predict the onset of dangerous health conditions using data from the
body. It’ll communicate with doctors and may even be able to administer treatment on the spot.
Not using this lifesaving technology will seem ludicrous.
On the way to this future, there will be a ton of amazing advancements that continue to improve
our life and connect us all even more deeply than we already are. We will see stunning new
technology used in thousands of exciting ways, and you’ll be there for the ride. Look for
opportunities to connect with the people you can serve, and use information intuitively to make
smarter decisions about how to do it.