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rte specifications 2017 .pdf


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RTÉ Digital Specifications 2017
All 3rd Party Tags and/or hosted files must be secure (https).
CREATIVE UNITS
Product

Leaderboard
728 x 90

MPU

300 x 250

Half Page
300 x 600

Super Leader
960 x 90

Initial file size

Additional file
size/ polite
download*

Max. Animation or
Video length

Accepted Ad
Formats and Tags
.jpeg, .png, animated .gif

HTML5 : 150 KB
IMAGE: 40 KB

Up to 2.2 MB*

15 seconds animation
30 seconds video

HTML5 : 150 KB
IMAGE : 40 KB

Up to 2.2 MB*

15 seconds animation
30 seconds video

HTML5 : 150 KB
IMAGE : 40 KB

Up to 2.2 MB*

15 seconds animation
30 seconds video

HTML5 : 150 KB
IMAGE : 40 KB

Up to 2.2 MB*

15 seconds animation
30 seconds video

All 3rd Party Tags and/or hosted files must
be secure (https)
.jpeg, .png, animated .gif
All 3rd Party Tags and/or hosted files must
be secure (https)
.jpeg, .png, animated .gif
All 3rd Party Tags and/or hosted files must
be secure (https)
.jpeg, .png, animated .gif
All 3rd Party Tags and/or hosted files must
be secure (https)

Additional notes

Full-screen expansion
• Click to expand
• Close “X” button required
Full-screen expansion
• Click to expand
• Close “X” button required
Full-screen expansion
• Click to expand
• Close “X” button required
Full-screen expansion
• Click to expand
• Close “X” button required

LARGE FORMAT UNITS

4LJO 4UBOEBSE
Y

Skin Player
1200x800

Billboard
970 x 250

.jpeg, .png
IMAGE : KB

Up to 2.2 MB*

Not allowed. Image
must be static

All 3rd Party Tags and/or hosted files must
be secure (https)
.jpeg, .png

IMAGE: 150KB

Up to 2.2 MB*

Not allowed. Image
must be static

HTML5 : 150 KB
IMAGE : 80 KB

Up to 2.2 MB*

15 seconds animation
30 seconds video

All 3rd Party Tags and/or hosted files
must be secure (https)
.jpeg, .png, animated .gif
All 3rd Party Tags and/or hosted files must
be secure (https)

Left & right-hand side gutters measure
120px wide & 1700px high. The
middle panel (content area) covers
1200px wide. Link to example
The player skin must complement the
existing design & style of the player. The
only area for Branding & Logos will be
positioned in the top right-hand corner
(400x100). The solid color must be subtle &
blend well with the page. Link to example
Full-screen expansion
• Click to expand
• Close “X” button required

HTML5 - PREFERRED FORMAT, AND TESTING REQUIREMENTS
• HTML5 compressed (.zip) file allowance includes all assets contained within an ad package, which would be displayed upon loading. Duplicate assets for high
resolu-tion displays are considered one asset in the ad package, contributing respectively to the overall file size. Includes HTML, images, CSS, JavaScript, font
files, media and any other files which contribute to the ad display, zipped.
Additional notes:
• HTML5 creative is no longer required to be served via 3rd Party Ad Tags
• All references to external source files must be secure, ie. “https” not “http”
Providing Traffic with Creative
All creative MUST be sent to adsonline@rte.ie, quoting the following information:
IO number and Ad Agency in the subject line of email to identify campaign
Destination URL/ Click trackers/ Impression trackers to be clearly stated in the body of the email or as an attachment.:

* Initial plus subsequent/polite loads. Includes: all progressive video, images, HTML. Larger progressive file size must be arranged with Rich Media vendor in advance. NOTE: All 3rd Party
Vendor and polite download costs are paid by Advertiser. We will not host oversize secondary files. Polite download refers to loading content to ad based on user interaction, or
post page content load. Example: a movie trailer loads and plays after viewer clicks to expand and view within box ad.

LAST UPDATE: JUNE 23, 2017

tel 01 2083520 mail adsonline@rte.ie or https://digitalmediasales.rte.ie/contact-us/

RTÉ Digital Specifications 2017
MOBILE WEB
Product

Standard Display Units
300x250

Initial file size
HTML5: 150 KB
IMAGE : 40 KB

Additional file
size/ polite
download*
Up to 2.2 MB*

Max. Animation or
Video length
15 seconds animation
30 seconds video

Accepted Ad Formats and Tags

Additional Notes

.jpeg, .png, animated .gif
All 3rd Party Tags and/or hosted files
must be secure (https)

IPHONE APP
Product

News Now app
300x250

Initial file size
HTML5: 150 KB
IMAGE: 40 KB

Additional file size/
polite download*
Up to 2.2 MB*

Max. Animation or
Video length
15 seconds animation
30 seconds video

Accepted Ad Formats and Tags
.jpeg, .png, animated .gif

Additional Notes
iPhone App only available in portrait
orientation

All 3rd Party Tags and/or hosted files
must be secure (https)
Tags must be compatible with
Google Mobile (AdMob) SDK

IPAD APP
Product

News Now app
300x250

Initial file size
HTML5: 150 KB
IMAGE: 40 KB

Additional file size/
polite download*
Up to 2.2 MB*

Max. Animation or
Video length
15 seconds animation
30 seconds video

Accepted Ad Formats and Tags

Additional Notes

.jpeg, .png, animated .gif
All 3rd Party Tags and/or hosted
files must be secure (https)

ANDROID APP
Product

News app
300x250

Initial file size
HTML5: 150 KB
IMAGE : 40 KB

Additional file size/
polite download*
Up to 2.2 MB*

Max. Animation or
Video length
15 seconds animation
30 seconds video

Accepted Ad Formats and Tags
.jpeg, .png, animated .gif

Additional Notes
Andorid App only available in
portrait orientation

All 3rd Party Tags and/or hosted files
must be secure (https)

* Initial plus subsequent/polite loads. Includes: all progressive video, images, HTML. Larger progressive file size must be arranged with Rich Media vendor in advance. NOTE: All 3rd Party
Vendor and polite download costs are paid by Advertiser. We will not host oversize secondary files. Polite download refers to loading content to ad based on user interaction, or
post page content load. Example: a movie trailer loads and plays after viewer clicks to expand and view within box ad.

LAST UPDATE: JUNE 23, 2017

tel 01 2083520 mail adsonline@rte.ie or https://digitalmediasales.rte.ie/contact-us/

RTÉ Digital Specifications 2017
VIDEO FORMATS AND FEATURES
Product

Standard

Video Length
Pre/Mid/Post Roll - Max 30 Seconds

Aspect Ratio

Formats

16:9

.mp4

16:9

.MP4 (H.264 codec)
720p or 1080p

Audio
Must not exceed 12db

Frame Rate
24 fps

Sponsorship sting - Max 10 Seconds

VPAID

128 to 192 kbps
44 khz stereo

24 fps

Additional Notes
Companion 300x250 Ad
Format: JPG, GIF, PNG
File Size: 40KB

3rd party VAST

VAST

Pre/Mid/Post Roll - Max 40 Seconds

16:9

MP4 (H.264 codec)
720p or 1080p

64 Kb/s

24 fps

16:9

MP4 (H.264 codec)
720p or 1080p

Must not exceed 12db

24 fps

Sponsorship sting - Max 10 Seconds

Virgin Media

15 to 30 seconds.

Companion 300x250 Ad
Format: JPG, GIF, PNG
File Size: 40KB

Pre/Mid/Post Roll - Max 40 Seconds
Sponsorship sting - Max 10 Seconds

Creative Notes
Reporting Metrics: Ad Impressions & clicks only. All other tracking & interaction metrics should be discussed & agreed upon by the Rich Media Vendor.
Editorial Approval: RTÉ reserves the right to refuse a creative which is deemed inappropriate and/or harmful to our users at any time.
Providing Traffic with Creative
All creative MUST be sent to adsonline@rte.ie, quoting the following information:
IO number and Ad Agency in the subject line of email to identify campaign
Destination URL/ Click trackers/ Impression trackers to be clearly stated in the body of the email or as an attachment.:

SPONSORED POSTS

* Initial plus subsequent/polite loads. Includes: all progressive video, images, HTML. Larger progressive file size must be arranged with Rich Media vendor in advance. NOTE: All 3rd Party
Vendor and polite download costs are paid by Advertiser. We will not host oversize secondary files. Polite download refers to loading content to ad based on user interaction, or
post page content load. Example: a movie trailer loads and plays after viewer clicks to expand and view within box ad.

LAST UPDATE: JUNE 23, 2017

tel 01 2083520 mail adsonline@rte.ie or https://digitalmediasales.rte.ie/contact-us/

RTÉ Digital Specifications 2017
Verification Tags
• We allow verification tags for tracking purposes only
• We require that all ad tags respond to every ad call to ensure an ad response 100% of the time
• “Blocking” ad impressions can be used for tracking purposes only on your end – or you can serve an alternate creative or PSA
creative in the “blocked” impression however creative must be served.
Geo-Targeting
• We use DFP geo-targeting based on IP address.


Please confirm specific geo-targeting requirements prior to campaign booking.

Additional Notes
• DFP complies to IAB standards when it comes to fraud traffic – any of these impressions/clicks will be filtered out of all delivery and
reporting
• Many of RTÉ's pages are news based. There is a likelihood that we may have some ad impressions that will appear on content that
could be deemed inappropriate. In the event of a sensitive breaking news story, we may adjust a campaign to ensure ads or brand
exposure is minimized.


Please feel confident that we will not be serving any of your ad impressions outside of our properties



RTÉ reserves the right to refuse a creative which is deemed inappropriate and/or harmful to our users at any time.

Billing and Reporting
• We bill on actual delivery based on our ad server (DFP) numbers. Therefore we will be tracking delivery and invoicing based on ad
calls accessed through RTÉ DFP instance.
• RTÉ requests clients provide a monthly report in order to proactively track any inconsistencies in impressions.

General Production Notes
ADVANCED CONCEPTS
With the scope of possibility within digital advertising constantly developing, we are happy to evaluate any concept or idea presented to
us by a client that is beyond the technical and creative options listed within this document. We evaluate all concepts
in detail, based on our technical and editorial considerations and work with you to ensure your campaign is delivered both creatively
and effectively.

TESTING
• All rich media advertising on rte.ie sites is subject to a minimum of 3 weeks testing before the selected placements will become
active
• Please ensure all creative is fully tested to work in all versions of Explorer, Firefox, Chrome and Safari.
• All third party served ads must be tested prior to running on site.

DELIVERY
• Attach all associated files to an e-mail and send to adsonline@rte.ie AND your sales representative. Please use file names and
associated gif files that are similar and include RTE IO number for campaign for quick association & tracking

APPROVAL
All ad units are subject to publishers approval based on motion path overlay, animation, length, and/or content of advertising

LAST UPDATE: JUNE 23, 2017

tel 01 2083520 mail adsonline@rte.ie or https://digitalmediasales.rte.ie/contact-us/


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