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How to Attract Prospective Customers in the
The self-storage industry has boomed in the last few decades. In 2009, the United States had
about 46,000 storage facilities out of 58,000 units across the world. The number keeps increasing
as more and more people opt to store their personal belongings or business products in rented
spaces instead of stacking them in the basement, attic, or garage.
There are four primary reasons why storage spaces have become widely popular — dislocation,
downsizing, divorce, and death. All these require space to store essential and memorable
If you have a place to build a storage facility or the chance to own a building, this can be a
lucrative business for you. Whether you are a new entrepreneur or already in this business, you
need customers to sustain your venture. And if you want to be successful, you need to constantly
attract customers and keep existing tenants.
Here are some factors you need to consider:
The basic requirement is a facility which offers units that can cater to all kinds of storing needs.
The units should have a variety of sizes to accommodate small to bulk amount of items.
Storage units must be well-kept. The walls should be painted regularly, gutters kept unclogged,
and roofs made leak-proof. Customers want their valuable possessions safe and secured at all
Make sure to install the latest security system in every unit. This includes individual door alarms
and closed-circuit television (CCTV).
For expensive and priceless possessions such as paintings, furniture, electronic equipment, and
musical instruments, customers would definitely want to rent climate-controlled units.
If you want to be at par or surpass your competitors in the self-storage industry, offer add-on
features that can lure customers to choose your company. A one-stop self-storage facility is a
Here are some of the possible amenities and services you can offer:
People who are new in the area and living in apartments without a garage can have the option to
rent parking space in your storing facility. It is less costly instead of renting a private garage.
You can offer a daily, weekly, or monthly parking service to your customers. If you have a huge
building, you can even offer space for yachts, boats and RVs. It will be more convenient to rent
out self-storage units and parking space in one location.
This is for business owners who need to access their goods for inventory and delivery purposes.
It is crucial for home-based entrepreneurs and business companies who have availed of selfstorage units to have constant access to their products as part of their daily operations.
You can offer free WiFi service, install business centers, or provide delivery acceptance.
Online and Auto-Bill Payments
This is beneficial for customers who are stationed or need to relocate overseas. You can offer
flexible lease arrangements such as monthly rental services and pre-payment discounts. If they
opt for monthly payment, having an online and auto-bill payment system in place is ideal.
Moving Services & Packing Supplies
Truck rentals can benefit those who don’t have car to transfer their personal possessions to their
rented self-storage unit. It is especially advantageous for students who are moving out of their
dorms temporarily. With transport and packing supplies available, they can get a hassle-free
transfer of their belongings. Likewise, offering student discounts is very much appreciated —
you’ll up your chances that they’ll choose you over other self-storage facilities.
Whether you are new to the self-storage industry or you want to market your business to a wider
range of clients, it is vital to stand out among the rest. Here are some of marketing strategies you
can apply to make your self-storage business a success:
Create and establish your brand.
Every business needs an image, a brand, and/or an identity that sets it apart from the rest. Your
brand becomes more established when you are able to provide not just the ideal leasing units but
also by providing high-quality and exemplary service. You can do this by analyzing which
service or feature is your unique selling point or USP. For example, you might be the only selfstorage facility in the area to offer parking spaces or delivery services as add-ons. Capitalize on
that so you can differentiate your business from your competitors.
Know your market.
Identify your target customers. You want to attract the right tenants. Of course, you like
customers who can afford your rates but it’s also good to attract people who are amiable and
follow your leasing rules. You want happy, satisfied customers to spread your excellent services
to their friends and relatives.
Advertise your business.
You can use various advertising methods to promote your business — print, radio, TV, or the
yellow. You can choose to have well-crafted messages sent through direct mail or email.
Create your company website.
Making your presence felt virtually is crucial. People are constantly searching for solutions and
answers to all their needs, including self-storage facilities. Potential customers search the Web
and make choices based on the services, rates, and customers reviews that they read on the
Internet. Ensure that you have all the information you want people to know about your selfstorage business, especially your contact details. Responding promptly to their queries won’t hurt
This conventional method of promoting your business is still one of the most effective in terms
of attracting prospective customers. Hand out flyers that show your business logo, information of
your services, unit sizes, phone numbers, address, and contact person. Include a detailed map to
help them locate your place.
Offer referral incentives.
Create a pool of “marketers” who will refer your self-storage facility to potential tenants. Giving
them a percentage for every unit rented by the customer they bring is an ideal incentive.
Give out special discounts.
People will always love discounts. Attract prospective customers by offering special discounts to
new customers or loyalty rewards for regular customers.
Harness the power social media.
Aside from your own company website, reach out to potential clients through Facebook,
Pinterest, Twitter, Instagram, LinkedIn, and Google+. Update your social media accounts with
posts containing positive reviews of your customers or articles that talk about the benefits of
renting self-storage units. You can use your social media accounts to interact with your current
and future clientele as well.
Check back and follow up on existing and prospective
Ensure that you have regular communication with your past and regular tenants. Send
customized holiday cards as a subtle strategy to remind them of your services.
The self-storage industry is fast becoming a saturated and competitive one, given the booming
population and the rising premiums on space. Be one step ahead of your competitors and learn to
attract more prospective customers by using the above mentioned strategies.