Digital Overview Despicable Me 3 (PDF)

File information

Author: Julia Schultz

This PDF 1.7 document has been generated by Microsoft® Word 2016, and has been sent on on 06/07/2017 at 12:45, from IP address 217.68.x.x. The current document download page has been viewed 438 times.
File size: 709.05 KB (3 pages).
Privacy: public file

File preview

A digital overview: Despicable Me 3
At Cinemas June 30

With an impressive £11 mil opening weekend, the Despicable Me series has brought the everpresent Minions back to the big screen. With Sony Pictures Animation’s The Emoji Movie being
right around the corner, what can we learn from a successful animation franchise, such as
Despicable Me? Looking at the social strategy of this title, we’ll be exploring important themes
studios seek out when a film’s story isn’t its most valuable asset and how the franchise
successfully draws in all age groups.

THEME 1: Cute Trumps Story




Instead of story-focused content, most assets are around topical
events and holidays – every piece of content includes a popular
character from the series
Their UK Facebook Page actively reacts and responds to users’
comments by sharing funny, character-heavy GIFs

Featuring funny moments and popular characters in their assets
are what drives the engagement and returning excitement for
this title.
By responding to comments with GIFs, more content can be
pushed out organically without oversaturating the page.
The Emoji Movie is not a franchise yet. Nevertheless, the story
will be of secondary importance to most viewers. The focus
should lie with characters, funny moments and topical assets
The Emoji Movie could engage with users’ comments in a similar
fashion. Have a collection of GIFs to respond with in a witty

Theme 2: What’s New?

New elements of the third movie are being introduced via social
assets and corresponding copy.
o Gru’s long lost twin brother
o A new minion called Mel

Showcasing new elements in the franchise gives fans a reason to
watch the third instalment
Juxtaposition of the old favourites with some new spice added




Introduce the most prominent characters and key elements of
The Emoji Movie to its audience to build awareness and a
relationship. This will give them the incentive to see the film.

Theme 3: Accessible To All Ages

The Minions and Despicable Me post different types of content:
o Behind-The-Scenes & Interviews – older audiences
o Funny clips & Minion Karaoke – younger audiences
o Social asset showing a phone-charging Van at the Isle of
Wight festival – Teenagers and young adults

Despicable Me 3 has a broad fanbase with different interests
Different types of content make this title accessible and
appealing to all ages.

Ensure that we post a variety of social assets for The Emoji
Movie that all target different ages.
o Both organically and for promotion




Download Digital Overview - Despicable Me 3

Digital Overview - Despicable Me 3.pdf (PDF, 709.05 KB)

Download PDF

Share this file on social networks


Link to this page

Permanent link

Use the permanent link to the download page to share your document on Facebook, Twitter, LinkedIn, or directly with a contact by e-Mail, Messenger, Whatsapp, Line..

Short link

Use the short link to share your document on Twitter or by text message (SMS)


Copy the following HTML code to share your document on a Website or Blog

QR Code to this page

QR Code link to PDF file Digital Overview - Despicable Me 3.pdf

This file has been shared publicly by a user of PDF Archive.
Document ID: 0000621290.
Report illicit content