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Top 4 Benefits of Multilingual Customer Services .pdf


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Top 4 Benefits of Multilingual Customer Services

A language is the essence of any customer service communication. Recent statistics on
multilingual call center have claimed that around 74% of the customers would
likely to engage with a company that offers customer sales support in their
own native languages.
It is the era of customer support and services. Offering maximum support to customers
is all that matters. An expert knowledge in English while being snobbish in other
languages won’t work in the current age of cut-throat competition.
Customer Behavior: The behavior of the customer tends to vary from place to place.
Not all customers behave in the same manner. For example; the people of Latin
American countries usually prefer to engage in a telephonic chat with a telecaller for a
long time while others are not. So, you can’t simply prolong your conversation with a
Latin American customer using English – you will have to speak Spanish also as Latinos
have a greater fluency in Spanish than English.

Wider Market: The secret to a business success is its expansion. Every entrepreneur
wishes to expand its customer-base. English might be widely spoken but not all
customers speak the same. For example; it is futile to expect a Japanese customer
speaks in English. The latest statistics by International Customer Management Institute
revealed that 70% of the customers gave positive feedbacks to firms offering
Multilingual Customer Services and language interpretation options.

Brand Loyalty: Believe it or not, the language has a magical power. The more
telecaller talks to customers in their own languages more will be their prospect of
becoming loyal to the firm. The latest study by ICMI revealed that around 58% of the
customers are likely to become faithful to the brand if multilingual virtual call center
converses more in their native languages with consumers.
Love for Native Language: Mostly, customers want to explain their problems and
doubts in their own native languages. It’s because they don’t want any language
hindrance during a live chat. It is advisable to the telecalling agents to speak in native
languages to people of non-English-speaking countries. Customers like to check details
of the product or any feedback in their own local languages.


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