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Fruandes One Pager .pdf


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VALUE CHAINS IN THE PROCESS OF
PEACE AND RECONCILIATION

Fruandes is an organic certified company that
dehydrates organically grown fruit—mango, dragon
fruit, golden berries, pineapple, baby bananas and
panela—to produce healthy, sweet-tasting snacks.
Though, in order to grow their commercial, social and
enviromental impact, they understand that fair trade is
the best way to add value to their products.
Short for Frutos de los Andes (Fruit of the Andes),
Fruandes was launched in 2002, after coffee prices
plummeted on the global market. Since its humble
beginnings in a cramped, rented space in a low-income
area of capital city Bogotá, improving the lives of
Colombians living in poverty has been the driving force
behind Fruandes. Six single-parent women from Altos
de Cazucá, a suburb of Bogotá where more than 20,000
displaced Colombians live in very difficult conditions,
were the first to come on board as employees.
Nowadays the company implements positive
discrimination policies in its plant to benefit the
large “poverty belts” that encircle major cities in
developing countries like Colombia, where waves
of displaced persons have settled due to the armed

conflict. Overall, Fruandes offers formal employment
and benefits to women, who make up almost 80%
of their labor force. A number of women in the plant
are victims of displacement, as well as the heads of
their households and responsible for supporting
their families. Fruandes recognizes the opportunity to
provide formal employment opportunities for women
and part of the idea to move the plant to Ibague is to
offer a better quality of life for all levels of employees
in the company.
“Fruandes staff knows each producer, where the crops
are, and the role we play. We have come to create a
camaraderie atmosphere and we always strive to
expand and improve projects, like the biofactory" said
Susana Balanta, an organic pineapple producer, who is
positive about the benefits of the biofactory as a way to

"

We have come
to create a
camaraderie
atmosphere.

"

In a complex context of peace negotiations and the
effective construction and support to the Colombian
social fabric, 325 families throughout 6 departments
have something in common: they have been socially
vulnerable people, and now they are also Fruandes
suppliers and workers.

decrease the costs of the production by preparing their
own natural pesticides in a more environmentally
friendly way.
In 2015, Fruandes and Cuso International started
a partnership in order to support the social and
environmental initiatives that company has been
implementing with small-scale producers. As a result,
a five-year planning has been done for the areas of
sustainability, corporate and finance, marketing and
product development, and strategic planning and
value chains.

“In my opinion their are there things that makes
Fruandes such a good company”, sentenced Roy
Houkayem, one of the several Cuso International
volunteers. “First the product, which selfs itself, as
it is really tasty and has no preservatives; second,
the social impact behind the product, as they are
empowering females by providing jobs and benefits
within the plant. Also they are sourcing their fruits
from small rural farmers, so that they could bring
economy to them; and third, the CEO Javier Vásquez, a
social entrepreneur that really knows how to motivate
their employees”.

Cuso International is a non-profit international
development organization, working to improve
the lives of people living with poverty and
inequality around the globe. Each year we
mobilize hundreds of volunteer professionals
who work with local partners to create positive,
lasting change.
cusointernational.org
facebook.com/cusointernationalamericalatina

This proyect is funded by
the Government of Canada.


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