Casa Miraflores Company Overview (ENGLISH) .pdf

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Original filename: Casa Miraflores Company Overview (ENGLISH).pdf
Title: Casa Miraflores Company Overview (ENGLISH)
Author: Nate Bunger

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CASA  MIRAFLORES  
 
Company  Overview  
Nate  Bunger  

 
 

Table  of  Contents  
 
Executive  Summary  
o   Introduction  
o   Vision  
o   Mission  
o   Turnover  Growth  
 
About  
o   Founder’s  Story  
o   The  Team  
o   Hostel  Location  
o   City  of  Cali  
o   Climate  
o   Awards  and  Testimonials  
 
Operations  
o   Facilities  
o   Amenities  
o   Services  
 
Finances  
o   Cost  Structure  
o   Revenue  Streams  
o   Results:  EBT%  
o   Forecast  2017-­‐2018  
o   Property  Appraisal  
o   Business  Appraisal  
 
Legality  and  Ownership  
o   Permits  
o   Trademarks  
o   Products  
o   Company’s  registration  
o   Ownership  website  
o   Art  Value  
 
Investment  and  Room  for  Growth  
o   Marketing  
o   Franchising    

 

2  

o  
o  
o  

Partnership  
Economic  growth  
Tourism  growth  

 
Appendices  
o   Permits  
o   Training  Manual  
o   Business  Model  Canvas  
o   Exchange  Rate  
o   Disclaimer  
o   Gallery    
 
 
 

 

3  

 
 
 
 
 
 

 
 
 
 
 

 

Executive  Summary  
Introduction  |  Vision  |  Mission  |  Key  figures    
 
 

 

4  

 
 
Introduction  

Vision  

Mission  

 
Turnover  Growth    

Casa  Miraflores  is  a  co-­‐living  prototype  hostel,  which  is  
the  evolution  of  the  tradition  hostel  concept.  It  has  
become  a  hub  to  a  diverse  array  of  people  since  its  
inception  in  2013;  from  artists,  entrepreneurs,  
visionaries,  travelers,  backpackers  and  digital  nomads,  
many  of  whom  are  seeking  affordable,  yet  quality  long  
term  housing  solutions  while  traveling  through  Latin  
America.  
 
 
To  create  a  network  of  hostels  with  a  home  like  
ambiance  to  serve  as  refuge  for  the  growing  trend  of  
travelers  who  are  transitioning  to  the  new  era  of  global  
living.  
 
 
To  provide  a  safe,  comfortable  and  dynamic  
atmosphere  that  supports  the  creative  process  and  
inspires  moments  of  optimism  and  happiness.  
 
 
Casa  Miraflores’  turnover  growth  is  stated  below.  
Massive  increase  in  2016  due  to  renovations  which  
added  more  beds  and  a  bar.    Further  increase  in  
occupancy  and  sales  are  projected.  
 
2016                2017e                2018e  
+222%          18.4%                7.0%  

e    Based  on  projected  forecast    

 
 

 

 
 
5  

 

 
 
About  

 

Founder  |  Team  |  Location  |  House  |  Awards

 

6  

 
Founder’s  Story  

The  Team  

Hostel  Location  
 
 
 
 
 
 
 
 
 
 
 
 

 

A  self-­‐made  entrepreneur  who  followed  his  dreams  to  
develop  property  in  Latin  America;  Nate  Bunger  spent  
three  years  traveling  in  South  America  after  selling  his  
business  in  the  United  States.  He  originally  came  to  
Colombia  to  learn  Spanish,  but  something  more  kept  
him  here.    
 
“I  fell  in  love  with  Colombia,  and  especially  Cali.  It’s  the  
people  here.  They  are  very  unique.  I’ve  never  felt  such  an  
amazing  energy  before,  and  I  just  got  hooked.”    
 
Nate  created  Casa  Miraflores  to  share  this  feeling  with  
others.  Building  upon  his  experiences  as  a  world  
traveler,  homebuilder,  and  franchisee,  Nate  carefully  
designed  Casa  Miraflores  to  create  an  environment  for  
guests  to  come  and  work  on  projects,  co-­‐live  with  like-­‐
minded  people  and  in  general  experience  a  dynamic  
sense  of  change  in  their  lives.  
.  
   
 
•   Nate  Bunger,  Founder  and  Owner  
•   Administrative  Manager  
•   Receptionist/Bartender-­‐  daytime  
•   Receptionist/Security-­‐  nighttime  
•   Cleaner  
•   Events  Manager/Social  Media  
 
Casa  Miraflores  is  located  in  Barrio  Miraflores,  a  
traditional  and  central  neighborhood  in  Cali,  Colombia,  
called  by  the  City  as  one  of  the  safest  areas  of  Cali.    
 
The  hostel  is  located  near  Cali’s  most  popular  
destinations  and  points  of  interests,  such  as  modern  
shopping  malls,  fashionable  restaurants,  5-­‐minute  walk  
to  the  newly  built  sports  stadium  (host  of  the  2013  
World  Games)  and  35  minutes’  taxi  from  the  newly  
renovated  International  airport.  Casa  Miraflores  is  
located  just  3  minutes  from  the  touristic  and  historical  
neighborhood  of  San  Antonio.      
 

7  

The  City  of  Cali  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Climate  
 
 
 
Awards  and  Testimonials  

 

Cali  is  known  as  the  “Salsa  Dancing  Capital  of  the  
World”;  located  in-­‐between  the  famous  coffee  region  
and  the  Ecuadorian  border,  a  well-­‐worn  backpackers  
route  and  is  the  first  major  city  after  crossing  the  border  
from  Ecuador  into  Colombia.    
 
Cali  is  also  host  to  various  music  and  dance  festivals  
each  year,  including  the  Feria  festival  (Carnival)  in  
December,  and  the  Petronio  music  festival  in  
September.    
 
There  is  a  plethora  of  salsa  dance  schools;  daily  night  life  
and  day  excursions  such  as  San  Cipriano  and  Lago  
Calima  (Lake  Calima)  which  is  a  world  class  kite  surfing  
destination.    
 
 
The  year  round  climate  in  Cali  averages  a  breezy  77  
degrees  Fahrenheit  (25  degrees  Celsius)  with  an  average  
low  of  65  degrees  Fahrenheit  (18.5  degrees  Celsius)    
 
 
•   TripAdvisor  2017  Traveler’s  Choice  
•   TripAdvisor  2016  Traveler’s  Choice  
•   Featured  in  podcasts:  Connected  Creatives,  
Ethical  Entrepreneur,  Lifestyle  Architects,  
Entrepreneurs  on  Fire  
 
Excellent  guest  reviews:  
 
“If  Cali  is  the  heart  and  soul  of  Colombia,  Casa  
Miraflores  is  the  conduit  that  allows  you  to  be  immersed  
into  the  experience,  depth  and  culture.  I  had  the  privilege  
of  spending  two  weeks  inside  those  vibrant  walls  of  
inspiration  and  bliss.  It  was  like  a  home  that’s  hard  to  
leave  (….)”  –  Vernon  Foster,  Orlando,  Florida  on  
TripAdvisor  
 
“Embraces  the  love  of  art  that  can  be  seen  all  over  Cali.  
Nice  layout  with  several  lounging  places,  if  privacy  is  
wanted  there  was  plenty  of  room  to  be  alone.  Would  
stay  again,  would  recommend...”  -­‐  Kyle  L  on  TripAdvisor  
8  

 

“The  Hostel  is  easily  the  best  I  stayed  in  in  Colombia  -­‐  

and  Colombian  hostels  are  known  for  being  good!  The  
attention  to  detail  is  hotel  standard  and  the  decor  gives  
the  hostel  a  cool  creative  vibe.  The  WiFi  is  incredibly  fast  
across  all  three  floors  and  there  is  so  much  communal  
space  you  feel  like  you  are  living  in  a  mansion  -­‐  3  
kitchens,  a  film/  chill  area,  dance  studio,  a  huge  dining  
room  and  a  bar/  lounge  with  terrace!  It  is  amazing  value  
for  money!”  –  LeonieMayJ,  Felipe  Carrillo  Puerto,  
Mexico  on  TripAdvisor  
 
“Beautiful,  comfortable,  clean  and  good  vibe  hostel.  The  
work  staff  is  great,  very  helpful  and  friendly.  Its  a  place  
that  you  don’t  want  to  leave.  Very  clean,  comfortable,  
good  location  and  beautiful  decoration.  The  breakfast  is  
really  good.  I  felt  really  comfortable  the  ten  days  that  I  
was  there  in  my  six  months  of  traveling  it’s  one  of  my  
favorites.  ”–  ShandiR  on  TripAdvisor  
 

 

“Chill  place  –  great  vibe  –  lots  of  places  to  hang.  Casa  

 
 

 

Miraflores  feels  to  me  like  an  upscale  cafe,  with  the  well  
thought  decor,  the  chill  music  and  good  Wifi.  There  are  
lots  of  chill  out  spaces  and  three  kitchens!  Most  
importantly  the  staff  are  friendly  and  want  to  help  you  
make  your  time  in  the  city  better  by  pointing  out  where  
to  go  and  what  to  do.  As  salsa  dancing  is  one  of  the  
themes  of  the  city,  I  spent  a  good  amount  of  time  taking  
lessons  and  going  to  several  salsa  clubs  to  practice!  Cali  
is  a  great  place  if  you  know  where  the  gems  of  the  city  
are,  and  Casa  Miraflores  is  one  of  them.  ”  –  
Cornercomeback,  Toronto,  Canada  on  TripAdvisor  
 
 
 
 
 

9  


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