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CASA MIRAFLORES
Company Overview
Nate Bunger
Table of Contents
Executive Summary
o Introduction
o Vision
o Mission
o Turnover Growth
About
o Founder’s Story
o The Team
o Hostel Location
o City of Cali
o Climate
o Awards and Testimonials
Operations
o Facilities
o Amenities
o Services
Finances
o Cost Structure
o Revenue Streams
o Results: EBT%
o Forecast 2017-‐2018
o Property Appraisal
o Business Appraisal
Legality and Ownership
o Permits
o Trademarks
o Products
o Company’s registration
o Ownership website
o Art Value
Investment and Room for Growth
o Marketing
o Franchising
2
o
o
o
Partnership
Economic growth
Tourism growth
Appendices
o Permits
o Training Manual
o Business Model Canvas
o Exchange Rate
o Disclaimer
o Gallery
3
Executive Summary
Introduction | Vision | Mission | Key figures
4
Introduction
Vision
Mission
Turnover Growth
Casa Miraflores is a co-‐living prototype hostel, which is
the evolution of the tradition hostel concept. It has
become a hub to a diverse array of people since its
inception in 2013; from artists, entrepreneurs,
visionaries, travelers, backpackers and digital nomads,
many of whom are seeking affordable, yet quality long
term housing solutions while traveling through Latin
America.
To create a network of hostels with a home like
ambiance to serve as refuge for the growing trend of
travelers who are transitioning to the new era of global
living.
To provide a safe, comfortable and dynamic
atmosphere that supports the creative process and
inspires moments of optimism and happiness.
Casa Miraflores’ turnover growth is stated below.
Massive increase in 2016 due to renovations which
added more beds and a bar. Further increase in
occupancy and sales are projected.
2016 2017e 2018e
+222% 18.4% 7.0%
e Based on projected forecast
5
About
Founder | Team | Location | House | Awards
6
Founder’s Story
The Team
Hostel Location
A self-‐made entrepreneur who followed his dreams to
develop property in Latin America; Nate Bunger spent
three years traveling in South America after selling his
business in the United States. He originally came to
Colombia to learn Spanish, but something more kept
him here.
“I fell in love with Colombia, and especially Cali. It’s the
people here. They are very unique. I’ve never felt such an
amazing energy before, and I just got hooked.”
Nate created Casa Miraflores to share this feeling with
others. Building upon his experiences as a world
traveler, homebuilder, and franchisee, Nate carefully
designed Casa Miraflores to create an environment for
guests to come and work on projects, co-‐live with like-‐
minded people and in general experience a dynamic
sense of change in their lives.
.
• Nate Bunger, Founder and Owner
• Administrative Manager
• Receptionist/Bartender-‐ daytime
• Receptionist/Security-‐ nighttime
• Cleaner
• Events Manager/Social Media
Casa Miraflores is located in Barrio Miraflores, a
traditional and central neighborhood in Cali, Colombia,
called by the City as one of the safest areas of Cali.
The hostel is located near Cali’s most popular
destinations and points of interests, such as modern
shopping malls, fashionable restaurants, 5-‐minute walk
to the newly built sports stadium (host of the 2013
World Games) and 35 minutes’ taxi from the newly
renovated International airport. Casa Miraflores is
located just 3 minutes from the touristic and historical
neighborhood of San Antonio.
7
The City of Cali
Climate
Awards and Testimonials
Cali is known as the “Salsa Dancing Capital of the
World”; located in-‐between the famous coffee region
and the Ecuadorian border, a well-‐worn backpackers
route and is the first major city after crossing the border
from Ecuador into Colombia.
Cali is also host to various music and dance festivals
each year, including the Feria festival (Carnival) in
December, and the Petronio music festival in
September.
There is a plethora of salsa dance schools; daily night life
and day excursions such as San Cipriano and Lago
Calima (Lake Calima) which is a world class kite surfing
destination.
The year round climate in Cali averages a breezy 77
degrees Fahrenheit (25 degrees Celsius) with an average
low of 65 degrees Fahrenheit (18.5 degrees Celsius)
• TripAdvisor 2017 Traveler’s Choice
• TripAdvisor 2016 Traveler’s Choice
• Featured in podcasts: Connected Creatives,
Ethical Entrepreneur, Lifestyle Architects,
Entrepreneurs on Fire
Excellent guest reviews:
“If Cali is the heart and soul of Colombia, Casa
Miraflores is the conduit that allows you to be immersed
into the experience, depth and culture. I had the privilege
of spending two weeks inside those vibrant walls of
inspiration and bliss. It was like a home that’s hard to
leave (….)” – Vernon Foster, Orlando, Florida on
TripAdvisor
“Embraces the love of art that can be seen all over Cali.
Nice layout with several lounging places, if privacy is
wanted there was plenty of room to be alone. Would
stay again, would recommend...” -‐ Kyle L on TripAdvisor
8
“The Hostel is easily the best I stayed in in Colombia -‐
and Colombian hostels are known for being good! The
attention to detail is hotel standard and the decor gives
the hostel a cool creative vibe. The WiFi is incredibly fast
across all three floors and there is so much communal
space you feel like you are living in a mansion -‐ 3
kitchens, a film/ chill area, dance studio, a huge dining
room and a bar/ lounge with terrace! It is amazing value
for money!” – LeonieMayJ, Felipe Carrillo Puerto,
Mexico on TripAdvisor
“Beautiful, comfortable, clean and good vibe hostel. The
work staff is great, very helpful and friendly. Its a place
that you don’t want to leave. Very clean, comfortable,
good location and beautiful decoration. The breakfast is
really good. I felt really comfortable the ten days that I
was there in my six months of traveling it’s one of my
favorites. ”– ShandiR on TripAdvisor
“Chill place – great vibe – lots of places to hang. Casa
Miraflores feels to me like an upscale cafe, with the well
thought decor, the chill music and good Wifi. There are
lots of chill out spaces and three kitchens! Most
importantly the staff are friendly and want to help you
make your time in the city better by pointing out where
to go and what to do. As salsa dancing is one of the
themes of the city, I spent a good amount of time taking
lessons and going to several salsa clubs to practice! Cali
is a great place if you know where the gems of the city
are, and Casa Miraflores is one of them. ” –
Cornercomeback, Toronto, Canada on TripAdvisor
9
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