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ADVANTAGES OF USING WEBSITES
TODAY, SOCIAL NETWORKS
HAVE BECOME THE MAIN
PROMOTIONAL TOOL FOR
ONLINE ARTISTS. ANT
THAT’S FOR A GOOD
REASON. FOR EXAMPLE,
MOST USERS PAY GREAT
ATTENTION TO HOW EASY
IS TO CREATE A PAGE ON A
SOCIAL PLATFORM, ADD
FRIENDS, AND REGULARLY
SHARE NEW ARTWORKS
SUCH AS PAINTINGS,
ETHNIC WEAR, ANTIQUES,
ETC. STEP BY STEP, IT CAN
BE VERY HELPFUL IN
GATHERING A GREAT
NUMBER OF FOLLOWERS.
How art is promoted
However, based on what many artists all over the world consider, social media cannot be the main method of
promoting artists. But, when used alongside a professional artist website that can be shared at various other
platforms an artist uses (ie. Pinterest, Twitter, Google+, Instagram, Facebook, Linkedin, etc.), it will eventually
be much more useful.
But, when it comes to a specialized website, usually artists don’t spend their time trying to design a website
from scratch, but focus on creating their paintings, for example. Therefore, they will need a place where they
can easily display their work without worrying about website development. The main advantage of such sites is
that they are easy to use and help artists get better visibility on the web with no huge investments.
One would ask why using such website when there are plenty of opportunities to have your own website by
hiring a professional developer. But, here we face the financial aspect of such decisions. Hiring a web designing
firm to create a website can cost you thousands of dollars. Of course, there are much cheaper options, but it is
quality that matters.
Benefits of using specialized websites for artists
1. Sell your art easier. People are usually searching on Google for an artwork to buy. They find many links to
social profiles, but also websites dedicated to sharing artworks globally. The latter one builds more trust.
2. It proves your professionalism in the field.
3. It implies that you care about how your art is presented.
4. Art buyers often want something they can invest in and increase in value. With the help of a professional
artist website, you are more likely to get this confidence
5. You get a more professional look. As it has been already mentioned above, the artist website features a
much higher degree of professionalism than any social network does.
6. You will gain more followers. Visitors are more likely to buy if they see your works on a well-structured and
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