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SNAPCHAT HAS RECENTLY
BECOME A POWERFUL
BUSINESS TOOL DUE TO
THE AVAILABILITY OF ITS
GEOFILTERS. A GEOFILTER
FOCUSES ON A CERTAIN
WHEN A SNAPCHAT USER
CROSSES THE BOUNDARY,
THE FILTER BECOMES
AVAILABLE AND CAN BE
ADDED TO SELFIES AND
OTHER IMAGES, THAT THEN
BECOME VISIBLE TO THE
The way geofilters
Geofilters can be accessed from your account, if are already using Snapchat for your business, of course. Go to the geofilters
option and create your map on the screen. Normally, it should cover the region where you are holding an event or want to get
people’s attention. Depending on the width of the area, the price will eventually increase. When your map is ready, you can get
your own snapchat filter and upload it.
It is important to mention that there are various guidelines to follow, otherwise, Snapchat may reject the filter. For example,
hashtags, email addresses, usernames, or phone numbers are not allowed in your filters. In addition, you can’t use photographs of
people in your filter.
Also, cover the screen as little as possible with your design. Users won’t accept covering their faces while attaching your filters
to their photos.
The best time to use geofilters
Forget about the idea of using a snapchat geofilter around your office every day. Consider special events when you want to
achieve a certain goal. In addition, think about maximum exposure. If your event will catch the interest of only a few dozen people,
it is better to wait until you reach a larger audience.
It has been shown that some businesses report that custom snapchat filters are very effective for charity events. You get the
opportunity to both promote your brand and a charity simultaneously, so that every dollar you spend gets double duty.
While these geofilters are good for improving brand awareness and attract more customers, they are also effective for internal
purposes. More and more businesses owners who engage with their employees on social media, sharing stories.
Making geofilters more effective
Another way to improve your geofilters is to get your Snapchat campaign incorporated with platform influencers. An influencer
likes a alrge audience, therefore more people will see snaps with your filter. By inviting an influencer to your event and include him
o/her in a creative way, you can increase the return-on-investment from the campaign.
Attract more people
A Snapchat geofilter is effective only if used. Therefore, make sure the filter is related to the event you are holding.
These are just a few tips on how geofilters can help your business. For more useful info, see what Viva Filter can has for you.
OF SOCIAL SCIENCES