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Big Benefits in Small Packaging for Cosmetics
In the Indian market today, sachets for cosmetics and personal care products are here to
stay! Sachets are hugely popular for their portability, ease of use and affordability. Flexible
sachets are commonly used for hair products, conditioners, colourants, facial moisturisers,
toothpaste and liquid soap with Sunsilk, Clinic Plus and Head & Shoulders referred to as
While consumers associate the ‘sachet’ revolution with Hindustan Unilever brands, the
trend was apparently initiated by Dr. C.K. Rajkumar who started marketing shampoo sachets
under the brand name ‘Velvette’ from his shampoo manufacturing plant in Cuddalore, Tamil
Nadu in 1979.
It was an experiment destined to be a game changer for the shampoo and cosmetics
consumers in rural areas could
afford shampoos. The retailing
channel also changed as
sachets moved from chemist
stores to just about anywhere –
even roadside paan-beedi
affordable, single-use sachets!
Today, 10 ml flexible pouches
account for a majority of
shampoo sales with demand
for small sizes driven mainly by
in rural and semi builtup areas. Almost every FMCG product from shampoo to facial creams,
toothpaste, liquid soap, fragrances & more –are available in small sachets.
Nichrome offers a wide range of automatic filling machines that offer the best packaging
solutions for an assorted range of cosmetic products. As one of India’s leading Packaging
machine manufacturers with indepth understanding of diverse industries, Nichrome
innovates and customizes their machines to suit individual needs.
The shampoo & cosmetic packaging solutions adhere to providing eco-friendly and
contaminant free packaging. Shampoo filling machines like the Vertical Form Fill Seal
Multilane series provide a wide range of high quality packaging formats like pouches, strips,
tubes, and sachets for different products such as Body Wash, Cream Rinse, Liquid Soap,
Shampoo, Conditioner, Toothpaste, Gel, Lotions, Make Up Remover, Fragrances, Iodine,
Towelettes and Wet Tissues, etc.
High speed and flexible, the VFFS Multilane technology gives versatile packaging with user
friendly interface making it easy to control temperature required for best sealing quality.
Nichrome’s PLC controlled machine PV -215 accommodates additional features at any stage.
Its wrinkle free sealing quality is equipped with adjustable vertical sealers easily adaptable
to package width changes. Fillers include Positive Displacement Pump, Gravity Filler, Auger
Filler and Volumetric Cup Filler besides Customized Filler for special products.
The RV -165 is a PLC-based sachet packaging machine with dual Axis Servo Driven rotary
heat sealing dyes. Its simple panel mounted adjustment can accommodate pouch of any
Nichrome also offers HFFS sachet packing machines with new generation linear Spanish
Technology with pouch aesthetics. These are PLC-based touch screen machines of compact
and versatile design which offers both single and perforated chain of pouches. They are
equipped with well designed duplex modules for higher outputs.
So if you’re looking to sell cosmetics, personal care or even food products in convenient
sachets, Nichrome is the company to call. For more details, www.nichrome.com